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Génesis Longo
Global Head of Industry Marketing, Retail & Consumer Goods - Content Creator & Story-Teller - Digital & Social Media Lover - DE&I Strategy & Advocacy - LatinaInTech - Immigrant - Zillennial
Génesis Miranda Longo is a prominent figure in the retail and consumer goods industry, currently serving as the Head of Industry Marketing at Shopify.12 She has a diverse background in food, grocery, retail, and agriculture, and was born in Sinaloa, Mexico.
Education and Early Career
Génesis graduated from Cornell University with a Bachelor of Science in International Business, achieving Cum Laude honors with a 3.7 GPA.1 She also completed a Food Industry Management and Food Marketing Fellowship at Cornell SC Johnson College of Business.1 During her high school years, she demonstrated exceptional leadership skills, serving as the first sophomore to be elected as student body president and receiving numerous prestigious awards.1
Professional Experience
Before joining Shopify, Génesis worked at Talkdesk, where she held the position of Head of Industry Marketing for Retail and Consumer Goods.4 In this role, she led the go-to-market strategy for the consumer goods and retail sectors.2 Her contributions at Talkdesk included work on the Talkdesk Retail Experience Cloud, an AI-powered customer service platform designed specifically for retailers.35
Achievements and Recognition
Génesis has received several notable accolades throughout her career:
- Named one of the Top 50 Women Leaders of Austin in 2023 by Women We Admire1
- Selected as a 30 Under 30 honoree by Hispanic Executive2
- Received multiple Talkdesk Marketing All Star awards1
Personal Interests
Outside of her professional life, Génesis is passionate about cooking spicy food with her husband, promoting diversity in tech and higher education, and indulging her dog, Sunny.4 She has also worked as a social media creator for well-known brands.4
Génesis Miranda Longo's diverse experience, leadership skills, and industry expertise have positioned her as a rising star in the retail and consumer goods sector, with a focus on leveraging technology and AI to enhance customer experiences.

