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Génesis Longo
Global Head of Industry Marketing, Retail & Consumer Goods - Content Creator & Story-Teller - Digital & Social Media Lover - DE&I Strategy & Advocacy - LatinaInTech - Immigrant - Zillennial
Génesis Miranda Longo is a prominent figure in the retail and consumer goods industry, currently serving as the Head of Industry Marketing at Shopify.12 She has a diverse background in food, grocery, retail, and agriculture, and was born in Sinaloa, Mexico.
Education and Early Career
Génesis graduated from Cornell University with a Bachelor of Science in International Business, achieving Cum Laude honors with a 3.7 GPA.1 She also completed a Food Industry Management and Food Marketing Fellowship at Cornell SC Johnson College of Business.1 During her high school years, she demonstrated exceptional leadership skills, serving as the first sophomore to be elected as student body president and receiving numerous prestigious awards.1
Professional Experience
Before joining Shopify, Génesis worked at Talkdesk, where she held the position of Head of Industry Marketing for Retail and Consumer Goods.4 In this role, she led the go-to-market strategy for the consumer goods and retail sectors.2 Her contributions at Talkdesk included work on the Talkdesk Retail Experience Cloud, an AI-powered customer service platform designed specifically for retailers.35
Achievements and Recognition
Génesis has received several notable accolades throughout her career:
- Named one of the Top 50 Women Leaders of Austin in 2023 by Women We Admire1
- Selected as a 30 Under 30 honoree by Hispanic Executive2
- Received multiple Talkdesk Marketing All Star awards1
Personal Interests
Outside of her professional life, Génesis is passionate about cooking spicy food with her husband, promoting diversity in tech and higher education, and indulging her dog, Sunny.4 She has also worked as a social media creator for well-known brands.4
Génesis Miranda Longo's diverse experience, leadership skills, and industry expertise have positioned her as a rising star in the retail and consumer goods sector, with a focus on leveraging technology and AI to enhance customer experiences.
Highlights
My dog Sunny, pictured below, is thrilled with the news:
BARK is migrating all of their business units to Shopify in order to to drive growth and operational efficiencies! 🎉🎉🎉🎉
Like my colleague Alexandria (Ali) Orr states in their press release today, “We are thrilled to welcome BARK as they embark on this journey of growth and innovation with Shopify. Our platform and expertise, combined with BARK’s unwavering commitment to crafting exceptional products, position us to enhance experiences for dog parents and create a lasting impact for dogs worldwide. We look forward to supporting the expansion of BARK’s customer base, optimizing their customer acquisition costs, exploring new channels for discovery and conversion, fostering customer loyalty, and future-proofing their business."
And I love the way Zahir Ibrahim put it: "With Shopify, we’re poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere"
So excited to work with Bark! It's looking like a Sunny future for Bark and for our dogs. <3
PS: they also announced #BarkAir which Sunny and I will be the first to try once the prices are not $6k haha. 🐶
#Shopify #Bark
Apologies in advance for those with a sweet tooth, but temptation just got 100x worse.
You can now order Ben & Jerry's directly from their website and have it delivered instantly!
As my friend Wendy said “You mean, I can shop online for ice cream?” Yes, yes you can.
No need to go through any apps or subscribe to any memberships. We can now buy our ice cream online as we would anything else, with #ShopPay and everything. plus, for a limited time, you get free delivery if you order 3 or more pints. ❤️🍦
How? Ben & Jerry’s, along with 20 other CPG companies, partnered with Gopuff and us at Shopify to sell directly to their customers through the new “Powered by GoPuff” solutions announced today (link in comments).
This is a HUGE unlock for CPG companies looking to unlock DTC, maintaining control over customer relationships and data.
Excited to see more brands adopt this, making it easy for us to satisfy all of our cravings, in as little steps as possible.
So go check it out! Let me know what flavors you order 😋 http://shop.benjerry.com
#CPG #DTC #D2C #Shopify #GoPuff
