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Geoff Alday

Leading product design at the intersection of behavioral science, artificial intelligence, and consumer engagement.

Geoff Alday is the Director of Product Design at Lirio, a company that develops a behavior change AI platform combining behavioral science and artificial intelligence.13 He has over 20 years of experience in product design and development.2

Before joining Lirio in 2019, Geoff held several notable positions:

  • Director of Product Design at Ruby, a financial services startup13
  • Director of Product Design at Watershed, a learning analytics platform13
  • Product Design Lead at Emma, an email marketing and automation platform12

Geoff's career began in 1998 as an Animator at Magnetic Dreams Animation Studio. He then worked in various roles, including:

  • CMS Product Designer and Web Developer at Kraft Technology Group
  • eCommerce Product Designer at VF Imagewear
  • Fintech Product Designer at Informa Investment Solutions
  • Platform Product Designer at Ticketmaster2

Geoff holds a Bachelor of Science in Mass Communications from Middle Tennessee State University (MTSU).2

In addition to his professional work, Geoff is a skilled character artist, musician (playing guitar and mandolin), and game developer.134 He designs and publishes video games in his spare time, with his latest game being "The Interview".3

At Lirio, Geoff works closely with the behavioral science team to integrate product design with behavioral design practices, focusing on creating effective user journeys for behavior change solutions.3

Highlights

Mar 13 · theorg.com
Geoff Alday - Director Product & Design at Lirio | The Org
Geoff Alday - Director Product & Design at Lirio | The Org
May 3 · youtube.com
How is designing for behaviour change different to other ... - YouTube
How is designing for behaviour change different to other ... - YouTube
Mar 28 · podcasts.apple.com
Amy Bucher, PhD and Geoff Alda - Brave UX with Brendan Jarvis
Amy Bucher, PhD and Geoff Alda - Brave UX with Brendan Jarvis
Mar 28 · youtube.com
Brave UX: Amy Bucher, PhD & Geoff Alday - YouTube
Brave UX: Amy Bucher, PhD & Geoff Alday - YouTube

Related Questions

What are some key projects Geoff Alday has led at Lirio?
How did Geoff's experience at Ruby influence his design approach at Lirio?
What are the main challenges Geoff faces in integrating behavioural design with product design?
How does Geoff stay updated on the latest trends in product design?
What advice does Geoff give to aspiring product designers?
Geoff Alday
Geoff Alday, photo 1
Geoff Alday, photo 2
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Location

Nashville Metropolitan Area