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Geoff Cook

Executive in technology and entrepreneurship

Geoff Cook is the Chief Executive Officer of Noom, a position he has held since July 2023. Prior to joining Noom, he was the co-founder and CEO of The Meet Group, where he led the company for nearly two decades, overseeing its growth and eventual merger into ParshipMeet Group.14

Cook has a strong background in entrepreneurship, having started his first company while at Harvard University and subsequently selling it for millions at the age of 24. He has a history of founding and leading several successful ventures, including myYearbook and ResumeEdge, and has been involved in various leadership roles within the online dating and social networking sectors.23

He holds a degree from Harvard University and is also recognized for his contributions to innovation in business, having been awarded the Ernst & Young Entrepreneur of the Year Award for the Philadelphia region.12 In addition to his role at Noom, he serves as a trustee for The Franklin Institute and is an Innovation Fellow at Columbia Business School.1 Cook resides in Princeton, New Jersey, with his family.2

Highlights

Sep 12 · linkedin

Here's to the brilliant Noom team for achieving something extraordinary today ...

Today we announce an industry-first: With Noom GLP-1 RX – we are providing both the medications and a pathway off the medications. We deliver the medications needed to kickstart a weight loss journey and pair it with the psychology-based program needed to sustain that weight loss, and even taper off the med. Noom GLP-1 RX delivers highly efficacious medications to the door within seven days starting at $149 and pairs those powerful medications with a powerful companion – Noom GLP-1 Companion with Muscle Defense™.

Noom GLP-1 RX addresses the biggest real-world problems with GLP-1s: poor persistence and lean muscle mass loss. Evidence demonstrates the vast majority of people, 6 out of 7, are not on these medications forever. They lose lean muscle mass and regain the weight, risking conditions like sarcopenic obesity, leaving them potentially worse off than before they started the medication.

People need affordable access to these important medications, and then they need an offramp off of them. We designed Noom to be that offramp. Our goal is not to sell more medications; it’s to achieve sustainable, lasting weight loss for our members.

We view the shortage of GLP-1s to be much worse than the official data suggests because the prices of these meds in the U.S. are maintained at such artificially high levels compared to every other large-market country in the world, restricting demand for brand-name meds but increasing demand for compounded meds.

We call on policymakers and regulators to take into account this increase in demand and maintain compounding exemptions until the price of the brand-name medications in New York and Los Angeles match their price in London and Sydney. The bottom line is these medications should be $200-$300 a month, not $1300. Policymakers and regulators should demand this or keep the shortage in place to meet the very real demand at these lower prices—the same prices at which these medications are available in the rest of the world. To address the obesity epidemic, more supply at a reasonable price is needed right now, not less.

As part of its program, Noom provides access to both compounded and brand-name GLP-1 medications. While we hope for a future of widely available, low-cost brand-name medications and generic GLP-1s, we believe the bridge to that future runs through partnering with FDA-regulated compounding pharmacies. That’s how we’ll bring high-quality medications and sustainable weight loss outcomes to every American.

This gives our customers more options for getting the medication they need. For those who have great insurance and can find access to these hard-to-get brand-name medications, we offer a strong option; but we don’t build our solutions only for the fortunate few. Our mission is to empower everyone, everywhere to live better longer.

Aug 30 · linkedin

So, so grateful for this most enlightening conversation with UCLA's Dr. Pouran Faghri in the Noom Room. In this podcast episode we explored the pivotal role of self-efficacy in meeting our health goals and how both micro-incentives and GLP-1s can boost self-efficacy. We explored as well why mindset and healthy habits are so critical to long-term success.

The good professor even shared a novel idea combining art with a pedometer in the workplace to meaningfully improve workforce movement and health. Listen for yourself to find out how it worked! Maybe it can work for your office!

Jul 18 · Business Wire
Geoff Cook Joins Noom as Chief Executive Officer - Business Wire
Geoff Cook Joins Noom as Chief Executive Officer - Business Wire

Related Questions

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What are some of the challenges Geoff Cook has faced as CEO of Noom?
Geoff Cook
Geoff Cook, photo 1
Geoff Cook, photo 2
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Experience

Executive at Noom
Worked at companies including The Franklin Institute, Lang Center CBS, Lake George Association, Online Dating Discovery Association, MeetMe, ParshipMeet, Princeton University, MyYearbook.com, Resume Edge, and E

Education

Harvard University, 1996 - 2000

Location

Princeton, New Jersey, United States