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Geoff Cook

Partner & Director of Growth at Base Design

Geoff Cook is an experienced professional with expertise in guiding companies in business strategy, brand strategy, and marketing.

As a partner at Base Design, he oversees external affairs, public relations, and contributes to the agency's international expansion.

With a background in branding spanning two decades, Geoff has collaborated with top partners to create iconic brands for various renowned entities.

His interest in tech and Web 3.0 is evident from his role as a lead mentor at Techstars in NYC.

Geoff is a sought-after speaker at business schools and conferences, a contributor to Fast Company and The Defiant podcast, and a board member at Sentral.

He holds a Bachelor of Arts degree in French & Italian from Indiana University Bloomington and has studied at Université Paris Dauphine.

Geoff Cook is currently open to board of director roles in compelling, for-profit companies.

Highlights

Jun 12 · linkedin

FOR THE CURIOUS & SAVVY: BaseNYC's new identity system for Phillips, featuring the bespoke "Phillips Distinct" typeface, brilliantly showcases the brand's diverse and modern edge. This sleek, adaptable design disrupts the traditional auction landscape, cementing Phillips as the avant-garde leader in innovation.⁠ ⁠ Check out the case here: https://lnkd.in/e8rTz4Ub ⁠ Credits: ⁠Min Lew, Jeffrey Waldman, Jun ki Hong, Ji Park, Mikey Kelly, Shirlin Kao, Yeon Hak Ryoo, Craig Parsons, Sarah Labuda, Harry Laverty, Matthieu Cortat-Roller, Tanguy Vanlaeys

Jun 4 · linkedin

Congratulations to RSC Anderlecht for a fantastic season! ⚽

We’ve updated our case study with this season’s highlights and R.S.C.A.'s goal-worthy implementation of BaseBRU's identity, showcasing how visual identity elevates the sport experience.

A heartfelt thanks to Tim Borguet for his unwavering trust and continued collaboration, and a special shoutout to Koen Malfait, a truly great art director, designer, and Anderlecht aficionado!

Case available here: https://lnkd.in/eZE-mhCM

Credits: Sander Vermeulen, Adam Sajkowski, Lorenz Bungeneers, Lukas Liefsoens, Thomas Byttebier, Ant Barras, Lola Philippart, Koen Malfait, Ilona Lodewijckx

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Location

New York, New York, United States