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Geoffrey Keating

Director of Content Marketing at Segment, a Twilio Company

Geoffrey Keating is an accomplished leader who currently manages a team of 5 content marketers at Twilio Segment, a renowned customer data platform (CDP) globally.

With a strong background in content marketing, Geoffrey has played pivotal roles in companies like Intercom, contributing significantly to their growth from $10 million to $100 million in Annual Recurring Revenue (ARR).

His experience extends to consulting, specializing in content strategy and UX design for major corporations including Vodafone and Zurich Bank.

Geoffrey's educational background includes a Master of Philosophy (M.Phil.) and a Bachelor of Arts (B.A.) in History from Trinity College Dublin.

Throughout his career, he has held various roles such as Director of Content Marketing, Head of Content Marketing, Senior Editor, and Content Marketing Manager at notable companies like Segment and Intercom.

His expertise encompasses overseeing all aspects of content such as SEO, blogs, reports, and campaigns, collaborating with cross-functional teams within Twilio and its subsidiaries.

Geoffrey Keating's preference for writing and editing shines through his career choices, reflecting his passion and proficiency in these areas.

Highlights

Apr 1 · linkedin

As we wrap Q1, I couldn't be prouder of the Segment content marketing team.

Our north star metric - content-generated leads - is growing 97% YoY, all thanks to the hard work of Jim Young, Jes Kirkwood, Kelly Kirwan, Lisa Z., Cynthia Goldsworthy, and Nidhi Thapar.

We've also got two roles opening in Q2, so if you're interested in helping us drive this number, get in touch!

Apr 9 · linkedin

Looking to hire a part-time content marketing manager to join our team.

  • 15-20 hours a week
  • Work from anywhere
  • The BEST teammates in Kelly Kirwan and Jim Young
  • Competitive rates

This would be the perfect opportunity for an existing freelancer looking for a regular client, or a working parent looking for some balance.

If you'd like to chat, just drop me a message!

Geoffrey Keating
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Location

Ireland