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Geoffrey Summerville
Marketing Leadership - Customer Acquisition - Media Investment Management - Strategic Media Planning
Geoffrey Summerville is the Executive Vice President of Global Growth at Anzu.io, a leading intrinsic in-game advertising platform.12 He joined the company in late 2022 as part of Anzu's expansion of its US operations.13
Professional Background
Summerville brings extensive experience to his role at Anzu.io:
- He is a 20-year agency veteran1
- He has held senior leadership positions at major advertising and media companies, including:
- Havas
- WPP
- IPG
- Publicis
- Horizon1
Role at Anzu.io
As EVP of Global Growth, Summerville is responsible for driving Anzu's expansion and growth strategies. He is particularly focused on helping advertisers leverage the opportunities presented by gaming and in-game advertising.1
Expertise and Achievements
Summerville has demonstrated his expertise in digital advertising and innovative media strategies. Some of his notable work includes:
- Partnering with Quartz to develop an interactive and immersive experience documenting the impact of global economies on our lives2
- Contributing to Anzu's mission of delivering premium ad experiences within gaming environments1
In his own words, Summerville stated: "In-game advertising, omnichannel by nature and woven directly into the social fabric of contemporary culture, is poised for tremendous growth in the next few years. I'm excited to be part of a company that delivers premium ad experiences and am excited to help advertisers in the region leverage the huge opportunity gaming presents".1
Highlights
After taking a leap of faith and pursuing a family business, it's time for me to re-enter the job market. While not every venture ends in success, I know that the journey has provided me with invaluable learning, wisdom, and strength.
Despite the current challenges in the job market, I'm excited to return to the Media/Ad Tech/Advertising industry where I've spent over 20 years building my career. It's an ever-evolving field, and I'm eager to jump back in and contribute my skills and expertise once again.
If you have any guidance or support to offer, I would greatly appreciate it. I'm looking forward to this new chapter and all the opportunities that lie ahead.. #OpenToWork
I am hiring! This is a critical role that will act as a central point in ensuring seamless execution across our campaigns. Please reach out if you or someone you know might be a fit!
