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George Brontén
Challenging traditional CRMs - on a mission to elevate the sales profession with technology and partnerships!
Professional Background
George Brontén is a distinguished figure in the realm of sales effectiveness, combining his wealth of experience with a passion for innovation in sales strategy. With a profound understanding of the sales profession's challenges, George has dedicated his career to enhancing the capabilities of sales teams globally. Recognizing an alarming statistic—that nearly 47% of salespeople fail to meet their quotas—it became evident to him that the foundations upon which sales operations were built were deeply flawed. After years of firsthand experience in hiring and firing salespeople, he pinpointed leadership as a critical factor influencing sales effectiveness.
George discovered that the traditional assumptions made in the field of sales often failed to align with the reality faced by salespeople on the ground. He acknowledged three significant misconceptions that he himself had held:
- Salespeople inherently understand how to engage with prospects effectively, knowing who to approach and when.
- They consistently possess the discipline required to execute their sales strategies successfully.
- CRM systems are adequately designed to facilitate and enhance the selling process.
Upon realizing these misconceptions, George took action. He recognized the urgent need for tools that not only accommodated sales processes but empowered salespeople with the knowledge of 'how' to sell. This realization led to the innovative development of Membrain—a multiple award-winning Sales Enablement CRM designed to bridge the gap between sales strategy and real-world execution.
Membrain was created to enhance the sales process by providing actionable insights and support that address the needs of sales teams. It empowers B2B sales professionals to elevate their effectiveness and outperform their competition consistently. Rather than sticking to outdated CRM practices, Membrain integrates critical sales strategy components, allowing teams to not just log activities but to enhance their strategies actively.
Education and Achievements
George's academic journey laid the groundwork for his entrepreneurial aspirations and robust understanding of business operations. He pursued his Bachelor of Science degree in Entrepreneurial and Small Business Operations, an endeavor characterized by his commitment to continual learning and professional development.
His educational experiences extend internationally, having studied at Johann Phillip Reis in Germany and Åsö Gymnasium in Sweden. This diverse educational background not only broadened his perspective on business practices but also enriched his understanding of global sales dynamics.
Throughout his career, George has held various influential roles. He was formerly a Sales Effectiveness Pioneer and co-founder of Membrain.com, where he played a crucial role in redefining sales development tools. His extensive knowledge and experience in B2B sales effectiveness uniquely position him as a thought leader in the industry. Additionally, his tenure as co-founder at odis.com and owner of Upstream Software further exemplifies his commitment to advancing sales enablement methodologies.
George has also contributed significantly to the community, serving as a member of the Sales Enablement Society, where he collaborated with peers to advance best practices and strategies within the sector. His involvement with organizations such as HYPCCCYCL highlights his dedication to fostering innovative thinking in sales and technology-driven environments.
Notable Achievements
- Founder and Co-CEO at Membrain: Under George's leadership, Membrain has grown to be recognized as a frontrunner in the sales enablement software market, focusing on enhancing sales effectiveness for businesses worldwide.
- Sales Effectiveness Pioneer: George's innovative approach to addressing sales challenges has positioned him as a pioneering figure in the sales enablement landscape, providing valuable insights and solutions to organizations grappling with low sales performance.
- Contributions to Sales Enablement Society: His role as a former member of the Sales Enablement Society showcases his dedication to sharing knowledge and promoting best practices within the sales community.
George Brontén remains eager to connect with professionals passionate about sales effectiveness, aiming to share ideas and develop strategies that elevate the sales profession. He welcomes the opportunity to engage in discussions that inspire growth and improve sales frameworks, driving collaborative efforts to reshape the future of sales operations.
