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George Felix
Chief Marketing Officer, Chili’s Grill & Bar
George Felix is the Senior Vice President and Chief Marketing Officer of Chili's Grill & Bar, a division of Brinker International.14 In this role, he is responsible for overseeing all U.S. Chili's brand marketing efforts, including:
Responsibilities
- Enhancing the digital guest experience
- Menu innovation
- Brand marketing across all channels (advertising, social media, etc.)
- Advanced analytics
- Marketing strategy for Brinker's emerging virtual brand business4
Professional Background
George Felix has an impressive career in marketing:
- Tinder: Served as Chief Marketing Officer before joining Chili's13
- Pizza Hut U.S.: Worked as Chief Marketing Officer, leading brand repositioning efforts13
- KFC: Held roles as Director of Marketing for KFC Global and Director of Brand Communications for KFC U.S.13
- Procter & Gamble: Worked in brand management for 6 years, notably on the Old Spice brand14
Achievements and Recognition
- Named Ad Age's Brand Marketer of the Year in 201812
- Included in Ad Age's 40 Under 40 list in 201613
- Led campaigns winning 14 Cannes Lions, 4 Effies, and an Emmy for Best Commercial23
- During his tenure at KFC, the brand was named to Ad Age's 2016 Marketer A-List23
Education
- Bachelor's degree from the University of Notre Dame
- MBA from the University of North Carolina at Chapel Hill's Kenan-Flagler Business School13
Personal Life
George lives in Dallas, Texas with his wife Mary and their two children, Eleanor and Wilson.4 He enjoys sports, particularly football and basketball, and is active in his community, volunteering at his children's schools and coaching his son's basketball team.4
Highlights
Cheers to the Chili's Marketing Squad - the hardest working marketing crew in the biz - for helping to put up some BIG numbers as in +14.8% sales and +5.9% traffic!
From creating the Big Smasher burger, launching the value wars PR blitz, fried mozzarella cheese pulls everywhere you look on TikTok, and unmissable advertising, they are making Chili’s relevant in culture and showing that we have unbeatable value!
And BIG shout out to Doug Comings and the 60,000 ChiliHeads working in our restaurants every day for delivering a great experience to our guests to keep them coming back!
Let’s goooooo! 🙌🏽🌶️
Jesse Johnson Steve Kelly Laura Sheely Luz Infante Bickert Crysti Bethel Tim Turner Forman Brian Paquette Madeleine Hummer Mary Ellen Scott
No CMO has done a better job building their brand and backing it up with results than Nicole Parlapiano has and not enough people are talking about it. Glad to see the NYT feature the remarkable work she’s led over the last 2 years to have Tubi on par with Disney+ and still growing! 👏🏽👊🏽🙌🏽
