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George Felix

Chief Marketing Officer, Chili’s Grill & Bar

George Felix is the Senior Vice President and Chief Marketing Officer of Chili's Grill & Bar, a division of Brinker International.14 In this role, he is responsible for overseeing all U.S. Chili's brand marketing efforts, including:

Responsibilities

  • Enhancing the digital guest experience
  • Menu innovation
  • Brand marketing across all channels (advertising, social media, etc.)
  • Advanced analytics
  • Marketing strategy for Brinker's emerging virtual brand business4

Professional Background

George Felix has an impressive career in marketing:

  • Tinder: Served as Chief Marketing Officer before joining Chili's13
  • Pizza Hut U.S.: Worked as Chief Marketing Officer, leading brand repositioning efforts13
  • KFC: Held roles as Director of Marketing for KFC Global and Director of Brand Communications for KFC U.S.13
  • Procter & Gamble: Worked in brand management for 6 years, notably on the Old Spice brand14

Achievements and Recognition

  • Named Ad Age's Brand Marketer of the Year in 201812
  • Included in Ad Age's 40 Under 40 list in 201613
  • Led campaigns winning 14 Cannes Lions, 4 Effies, and an Emmy for Best Commercial23
  • During his tenure at KFC, the brand was named to Ad Age's 2016 Marketer A-List23

Education

  • Bachelor's degree from the University of Notre Dame
  • MBA from the University of North Carolina at Chapel Hill's Kenan-Flagler Business School13

Personal Life

George lives in Dallas, Texas with his wife Mary and their two children, Eleanor and Wilson.4 He enjoys sports, particularly football and basketball, and is active in his community, volunteering at his children's schools and coaching his son's basketball team.4

Highlights

Aug 19 · nrn.com
Chili's CMO George Felix discusses the brand's return to relevance
Apr 22 · nrn.com
George Felix of Chili's meets customers where they are
George Felix of Chili's meets customers where they are
Jun 21 · adage.com
Chili's CMO George Felix on national TV return, 'The Office ... - Ad Age
Jul 19 · prnewswire.com
Chili's Grill & Bar Names George Felix New Chief Marketing Officer
Chili's Grill & Bar Names George Felix New Chief Marketing Officer

Related Questions

What are some of George Felix's most notable achievements at Chili's?
How did George Felix's role at Tinder influence his approach at Chili's?
What strategies did George Felix implement at Pizza Hut that led to success?
How has George Felix's experience at Procter & Gamble shaped his marketing style?
What are George Felix's future plans for Chili's marketing initiatives?
George Felix
George Felix, photo 1
George Felix, photo 2
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Location

Dallas, Texas, United States