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George Hartley

Content & Creative Manager at Bluethumb

George Hartley is the Co-founder and CMO/CPO of Bluethumb, which is Australia's largest online art marketplace.1 He co-founded Bluethumb with his brother Ed Hartley.2 Since 2012, Bluethumb has connected over 23,000 artists with buyers and has sold more than $100 million worth of artwork.3 In addition to Bluethumb, George was also the Co-founder and CEO of SmartrMail, an email marketing platform that was acquired by Relay Commerce in 2022.3

Hartley has a Master's in computer science and was previously a UX designer.4 Customer experience is a central focus of Bluethumb's platform.4 Bluethumb's mission is to make discovering artists and buying art easy.1 They have onboarded a third of Australia’s Indigenous Art Centres and have recently launched in the US.1

Related Questions

What inspired George Hartley to co-found Bluethumb?
How has Bluethumb impacted the careers of emerging artists?
What are some of the challenges George faced when launching Bluethumb?
How does Bluethumb ensure the authenticity and quality of the art sold on their platform?
What strategies did George use to expand Bluethumb into the US market?
George Hartley
George Hartley, photo 1
George Hartley, photo 2
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Location

Greater Melbourne Area