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George Irwin

Frontline Analyst at Universal Music Group

George Irwin is currently the Head of Analytics at Universal Music Group (UMG).34 He was promoted to this position after previously serving as the Audience & Analytics Manager at UMG's Global Classics & Jazz division.12

Irwin's career at UMG has been marked by rapid progression. He initially joined the Global Classics & Jazz division as an intern, where he quickly became indispensable, working across content and audience analysis.2 His valuable insight and forward-thinking approach led to his promotion to the newly created role of Audience & Analytics Manager in January 2022.12

In this role, Irwin reported to Paul Moseley, SVP of Content & Data, and was responsible for informing and elevating worldwide digital campaigns for UMG's classical and jazz artists.2 His work has contributed to UMG's efforts to expand creative opportunities and engage both current listeners and new fans worldwide in these genres.2

Irwin's LinkedIn profile confirms his current position as Head of Analytics at Universal Music Group and indicates that he is based in the United Kingdom.34

Highlights

Jan 11 · udiscovermusic.com
Universal Music Group Announces Strategic Promotions In Global ...
Universal Music Group Announces Strategic Promotions In Global ...

Related Questions

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What impact has George Irwin had on Universal Music Group's digital campaigns?
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George Irwin
George Irwin, photo 1
George Irwin, photo 2
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Location

United Kingdom