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George Milton

CEO at Yellowbird Foods

Highlights

Aug 30 · linkedin

Consumers and retailers don't want price increases.

But neither do brands or manufacturers.

But neither do producers and farmers.

Aug 30 · linkedin

Here's a good rule that I hope retailers and brands alike can remember in this environment (and all environments):

You can't out-Walmart Walmart.

Maybe I could add one for ecomm platforms and also brands again:

You can't out-Amazon Amazon.

Be you. Zig when they zag. You can't expect to win on the things they win on. Retailers like HEB know this. HEB absolutely HEB's the hell out of everything they do.

There are plenty of brands and retailers and restaurants that do their thing and carve their niche.

Be like them...by not being like them.

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Experience

CEO at Yellowbird Foods

Location

Austin, Texas, United States