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George Schlesinger
Associate Creative Director @ Meta
George Schlesinger is a seasoned creative professional currently serving as the Associate Creative Director at Meta Reality Labs, which is part of Meta (formerly Facebook).
Here are some key points about his background and experience:
- Education: George holds a BA in English from Bowdoin College and an MS in Advertising from Boston University.
- Professional Experience: He has over 10 years of experience in the digital field, having worked with prominent brands such as Google, Audi, Levi's, and Bank of America. His previous roles include Copy Lead at BASIC®, Senior Copywriter at Toaster, and Columnist at DigBoston.
- Current Role: As Associate Creative Director at Meta Reality Labs, he is involved in creative leadership and innovation within the realm of reality technologies.
- Teaching: Outside of his role at Meta, George is an Instructor at Miami Ad School, where he shares his expertise with students.
- Other Roles: He has also worked as a Rotational Associate at HarperCollins Publishers and as an IT Intern at Tumi, showcasing his diverse career path.
George's expertise lies in using language to bring brands to life and uncover new opportunities, reflecting his strong background in creative writing and advertising.
Highlights
So I'm scrolling IG the other day, and I come across this ad for New Balance golf. As a golfer, I was intrigued. As a writer, I was even more intrigued.
I loved the headline. But it also felt familiar. And then it dawned on me: I had written it as a freelancer--almost 10 years prior.
I dug through my sent emails, and sure enough--there was a copy doc from December 2014 with the line in it.
Moral of the story: a good golf line is hard to find. And a slick line about stylish and comfy golf footwear has serious staying power.
Super excited to share recent work for Horizon Worlds that was shot COMPLETELY IN VR. It's an update to a safety video, and showcases all the ways you can feel safe and secure as you're exploring virtual worlds.
Shooting in Horizon is not without its challenges. Even with some tricky logistics, we were able to pull off a video that's snappy, informative and even (dare I say) a bit charming.
Big shout out to Anne Kennedy for spearheading, Jason Sperling/Dafna Garber/Lily Wyckoff for creative support, Albert Cook and Jacob Greer at TPG for all the production hustle, and our partners at BBDO Annie Sherbon and Joshua Freeland for helping us get to the finish line.
