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Georgina Bitcon

Enterprise Sales Director at Meltwater - We help your organisation make better, more informed decisions based on insights from the outside.

Georgina Bitcon is the Enterprise Sales Director at Meltwater, specializing in digital transformation, data measurement, analytics, and applying insights to marketing and brand communication.

She assists companies in Australia and New Zealand in tracking conversations about their brands across various media channels, offering a comprehensive framework to assess the effectiveness of their communication strategies.

Georgina leverages Meltwater's advanced conversation measurement tools to help companies monitor brand and competitor discussions across online, print, social, web, search, broadcast, and other media platforms, enabling the development of data-driven campaigns.

With a career progression from Junior Sales Consultant to her current role as Enterprise Sales Director, Georgina is well-versed in external data APIs, data enrichment engines, and technology roadmap development for enhanced communication and performance measurement.

She is a sought-after speaker on topics related to communications, MarTech, and Data-as-a-service, and conducts training workshops for senior management on digital transformation in marketing and communication.

Georgina is passionate about women equality, leadership, sustainability, corporate communication, and digital transformation, and encourages discussions in these areas.

She holds a Bachelor's Degree in Arts/Law from Monash University and a Bachelor's Degree in Law from Københavns Universitet.

Connect with Georgina to explore collaborations or discussions on diverse subjects.

Georgina Bitcon
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Location

Melbourne, Victoria, Australia