Sign In

Belinda Chen

Creative Director at Superficial

Georgina McDonald is a creatively driven and analytical professional with a knack for fostering healthy business relationships. Her journey stems from childhood experiences, including the loss of her prized basketball card collection, which instilled resilience and dynamism in her approach. With a degree in Hotel Management, Georgina ventured to New York in 2010 to embark on a career that would see her conceptualizing and executing projects across diverse industries like tech, design, fashion, food, and more. Currently serving as the Lead Design Producer at SPACE10, a pioneering research and design lab in Copenhagen, Georgina is deeply involved in the Everyday Experiments initiative, a collaboration between SPACE10 and IKEA aimed at reimagining living spaces through digital exploration.

Highlights

Oct 15 · leoburnett.com
A Q&A with Andrew Long, Creative Director, Leo Burnett London
Episode 109: Georgina Gooley, Co-Founder of Billie
Episode 109: Georgina Gooley, Co-Founder of Billie

Related Questions

What are some of Georgina McDonald's most notable projects?
How does Georgina McDonald incorporate human touch into her design projects?
What is Georgina McDonald's perspective on the future of AI in design?
How does Georgina McDonald's work reflect her curiosity and playfulness?
What are the main focuses of Superficial as an art and design studio?
Belinda Chen
Belinda Chen, photo 1
Belinda Chen, photo 2
Add to my network

Location

New York, New York, United States