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Georg Petschnigg
Chief Design Officer
Georg Petschnigg is an executive, entrepreneur, and product leader. He feels most comfortable at the intersection of design, technology, and business. Throughout his career he’s created products that changed how people work, create, and understand the world. He believes technology needs to serve the human need to create. He currently serves as Chief Design Officer at Nextdoor, creating products that enrich the lives of neighbors everywhere. Previously he was the SVP of Product Design at The New York Times, focused on products and journalism experiences that help people understand and engage with the world. This spanned their entire product portfolio – from News, to an Apple Design Award-winning Games app, a modern publishing platform, to premium ad formats, innovations in Cooking, Audio, Wirecutter, community, subscription growth and many more. This resulted in the most consequential redesign of The New York Times app. As WeTransfer’s Chief Innovation Officer and General Manager in the Americas, he was part of creating the WeTransfer Pro subscription service for creatives to help gather, shape, and share their ideas. Georg co-founded FiftyThree in 2011 and served as CEO until WeTransfer’s acquisition in 2018. FiftyThree are the makers of Paper®, the fast and beautiful productivity app for getting ideas down, Paste® the fastest way for teams to share and gather around their ideas, and Pencil, the award-winning stylus. Internationally recognized for design excellence and innovation, they’ve received awards from Apple, IDSA, Communication Arts, and IxDA. FiftyThree’s products reach more than 30 Million creative thinkers worldwide and defined mobile creativity. Before starting FiftyThree, he co-founded the Pioneer Studios, a design venture fund, where he led the incubation of new mobile devices such as the foldable tablet Courier, digital magazines and television services. He shipped graphic tools in PowerPoint, Word, Excel, and started a photo frame business with Samsung. While at Microsoft Research he published seminal work on computational photography. He was part of the first launch of a web based version of Office, and the digital TV standard HDTV. He learned his best lessons from teaching, modern dance, and preserving historic sites in Germany. He holds a B.S. from Columbia in Computer Engineering and Economics, and a M.S. in Electrical Engineering with a concentration in Product Design from Stanford.
Highlights
Proud of this innovation coming from The Times Advertising team. BrandMatch is a new and high performing advertising targeting solution that matches brands with relevant articles and audiences. It moves beyond mere impressions and lets advertising creative shine in the right and relevant context.
Congratulations to Mohit Lohia, Demetre Arges, Joy Robins and team from bringing design, technical, and sales insight together in this elegant new offering.
https://lnkd.in/eKewFBsi
Last Thursday was a historic day. The Times journalists provided up-to-the-minute coverage and analysis with our Live Blog. Additionally, we launched the Listen and You tab in the NYTimes App, offering convenient and personalized access to our journalism.
It's such a feat seeing editorial, design, product, engineering, and all our teams come together to meet the moment.
