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Gerald Castillo

Into teaching entrepreneurs and creating new ideas.

Gerald Castillo, with the LinkedIn username lgtcastillo, is the Chief Executive Officer of Eight Media Online Solutions, Inc., a digital marketing agency based in the Philippines. He has over six years of experience in digital and content marketing, having worked with both local and international brands such as Impact Hub, Bottega Veneta Casa, Armani Casa, Fendi Home, and Viu Philippines.1

Key Highlights:

  • Experience: Gerald leads Eight Media, which specializes in content marketing, lead generation strategies, and full marketing and sales funnel consultancy.1
  • Education: He graduated with a degree in Entrepreneurship from Malayan Colleges Laguna.1
  • Awards: He received the Outstanding Leadership Award at the Marketing 2.0 Conference in Dubai in 2022.1
  • Authorship: Gerald is the author of "Love At First Sale", a book detailing his experiences growing Eight Media into a successful company without investors.1
  • Mentorship: He is a mentor at the Founder Institute in Manila, providing guidance to entrepreneurs.3

Gerald focuses on empowering businesses through data-driven marketing strategies, emphasizing customer understanding as the core of successful marketing.2

Highlights

May 4 · linkedin

Crazy activity I’m doing right now during a pandemic: Finding new clients!

Might sound stupid knowing that almost every business right now is focusing on saving up money and freezing marketing.

But so far... it’s kinda working. We’ve been getting interested leads lately, and our social media traffic has been up. Feels like a client’s just around the corner.

I realized that there’s absolutely no one who said ‘you can’t close clients during a pandemic’. So what’s the worst that could happen?

Worst you could get is a ‘no’. Best you could get is a new client.

#marketing #digitalmarketing #pandemic #business #startups

Apr 14 · linkedin

"Take one look at any digital marketing guru's website and you'll come across wild, over-the-top headlines.

Example: "How X tweaks to our ad's tag line brought a 400% increase to our revenue." Crazy.

It's because of stories like that why a lot of my startup clients ask me: "Should we run ads on Facebook? Twitter? Instagram?" or "Our ads don't convert. What are we doing wrong?"

I understand where they're coming from. I see how most people think that running ads on Facebook is like a magic pill-- run it once and you start seeing the money flow in.

I get how they think that a solid campaign and a kick-ass ad could pull their business out of obscurity and into the limelight, just overnight.

But the truth is: Ads won't magically save your business." #business #digitalmarketing #startup #marketing

Related Questions

What are some key strategies Gerald Castillo uses at Eight Media?
How did Gerald Castillo achieve a 400% boost in leads for clients?
What inspired Gerald Castillo to write "Love At First Sale"?
Can you share more about Gerald Castillo's experience with international brands?
What makes Eight Media's approach to digital marketing unique?
Gerald Castillo
Gerald Castillo, photo 1
Gerald Castillo, photo 2
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Location

Laguna, Calabarzon, Philippines