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Gerard Crichlow

Strategy l Culture l Content l Community

Gerard Crichlow is a seasoned marketing and strategy professional currently serving as the Global Strategy Director for AXE / LYNX at Interpublic Group (IPG) since December 2020.1 With a career spanning over two decades, Crichlow has established himself as an expert in brand strategy, cultural innovation, and social media marketing.1

Career Highlights

  • Global Strategy Director at IPG for AXE / LYNX (December 2020 - Present)1
  • Strategy Partner and Head of Cultural Strategy at AMV BBDO (2016 - 2019)1
  • Director of Social Media and Cultural Innovation at AMV BBDO (2014 - 2016)1
  • Director of Social Media Strategy at Droga5 (2013 - 2014)1
  • Senior Strategist for Mobile and Social Platforms at R/GA (2011 - 2013)1

Expertise

Crichlow specializes in helping brands define their position in culture and business.1 His work involves:

  • Developing global brand platform ideas
  • Identifying cultural partnerships
  • Creating innovative marketing strategies
  • Leading teams of strategists
  • Optimizing social media offerings

Education and Awards

Crichlow studied English, Culture and Performance at Georgetown University.1 His work has earned him several industry accolades, including:

  • SAMMY Award for Best Social Location Campaign (2011)1
  • SMARTY Award for Best Product/Service Launch (2011)1
  • Silver ANDY Award for Financial Products & Services (2012)1
  • Consumer and Luxury Leader of the Year at the Black British Business Awards (2018)1

Gerard Crichlow is known for his insights on navigating corporate environments as a minority professional and frequently shares his thoughts on future trends and cultural narratives in the marketing world.234

Highlights

Mar 30 · adweek.com
Lynx is Paying Customers to Be Instagram Influencers - Adweek
Lynx is Paying Customers to Be Instagram Influencers - Adweek
Jan 1 · 2.eurobest.com
Eurobest 2022

Related Questions

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What strategies has Gerard Crichlow implemented for AXE/LYNX?
What awards has Gerard Crichlow received in his career?
How does Gerard Crichlow approach cultural innovation in his work?
Gerard Crichlow
Gerard Crichlow, photo 1
Gerard Crichlow, photo 2
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Location

United Kingdom