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Germán Frassa

Digital Product & Audience Development

Germán Frassa is a seasoned professional specializing in assembling, training, and managing digital product and audience development teams. With a strong focus on media companies, his expertise lies in creating products that resonate with customers and drive business growth.

Germán's approach underscores key aspects such as product vision, user-centered strategies, data-driven decision-making, rapid prototyping, user testing, agile development, and product optimization. He is also an accomplished author, having penned 'Productos Digitales: el proceso de creación' in 2016, a seminal work in Spanish on digital product management.

Educationally, Germán studied Journalism at Journalism School, Círculo de Periodistas Deportivos in Buenos Aires and pursued Filmmaking at the Instituto Nacional de Cine y Artes Audiovisuales.

His professional journey includes roles such as Product Management Associate Professor at Universidad Carlos III de Madrid, Director of Digital Product & Audience Development at Unidad Editorial, Managing Director at Vocento, and various positions at Telefónica and Terra Networks. Germán's vast experience spans from digital content management to strategic product development in both Spanish and Argentine markets.

Germán Frassa
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Location

Madrid, Community of Madrid, Spain