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Gheisa Cruz

VP of Marketing I Growth Driver I ex-P&G I ex-J&J

Gheisa Cruz is a dynamic Business Leader and Marketing Executive with a proven track record of driving growth and disrupting business models. With experience in both big brand and entrepreneurial environments, Gheisa is passionate about exploring new territories and innovative approaches to product launches and distribution channels. Her expertise spans mass and luxury channels, CPG, Beauty, brick-and-mortar retail, and ecommerce/DTC across the US and global markets. Gheisa excels at brand strategy, marketing activation, ecommerce acceleration, P&L management, team building, and executing strategies for both short and long-term growth. She specializes in Ecommerce, DTC, Demand Generation, Brand Strategy, New User Acquisition, White Space Expansion, Mass and Luxury Retail, Beauty, Hair, Global and Local Marketing, Start-Up Brands, Digital/Social Marketing, Influencer Marketing, Product Development, New Product Launch, Channel Strategy, Consumer Insight, Marketing Campaign Development, and Turnarounds.

Gheisa Cruz
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Location

Los Angeles Metropolitan Area