Sign In

Giada Birbitello

Head of SEO presso Optimize - Dentsu

Giada Birbitello is a prominent figure in the field of Search Engine Optimization (SEO) and digital marketing. She currently holds the position of SEO Director at dentsu, where she leads the SEO team.16 Her role involves overseeing SEO strategies and implementations for various clients, including major international brands.

Career Highlights

Leadership at Optimize:: Giada serves as the Head of SEO at Optimize, a business unit of dentsu Italia specializing in SEO, Digital Analytics, and Conversion Rate Optimization.1 In this capacity, she played a crucial role in securing Benetton as a client for international SEO activities across 24 countries and 8 languages.1

Expertise and Approach:: Birbitello is known for her data-driven approach to SEO, emphasizing the integration of technical expertise, content creativity, search intelligence, usability, and brand values.1 She views SEO as a fundamental component of digital and strategic activities for brands, capable of accelerating digital growth and achieving business objectives.1

Educational Contributions:: Giada is also involved in education, serving as a lecturer at Università Cattolica.2 This role allows her to share her industry knowledge and experience with aspiring digital marketers.

Professional Development

Birbitello has shown consistent growth in her career, recently announcing a new position as Director.4 She actively participates in industry events and discussions, such as the Search Marketing Connect conference (#smc2024), where she likely shares insights on keywords and SEO strategies.3

Industry Engagement

Giada regularly engages with the SEO community through social media platforms like LinkedIn, where she shares insights, attends events, and discusses industry trends.235 Her contributions to the field extend beyond her role at dentsu, as evidenced by her participation in various professional activities and discussions related to SEO and digital marketing.

Giada Birbitello's expertise in SEO, combined with her leadership role at a major agency and her educational contributions, positions her as a respected professional in the digital marketing landscape.

Highlights

Jan 29 · reddit.com
Does it bother anyone else when people say “SEO Optimized”? Or is ...
Jun 17 · dentsu.com
Benetton sceglie dentsu come partner per le attività SEO. Optimize ...

Related Questions

What are some of Giada Birbitello's most notable achievements in SEO?
How did Giada Birbitello start her career in SEO?
What specific strategies does Giada Birbitello implement at Optimize?
How has Giada Birbitello's work impacted Benetton's digital presence?
What courses does Giada Birbitello teach at Università Cattolica?
Giada Birbitello
Giada Birbitello, photo 1
Giada Birbitello, photo 2
Add to my network

Location

Greater Milan Metropolitan Area