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Gijs Werner
Marketing Leader, delivering effective business strategies through the use of digital technologies and business models
Professional Background
Gijs Werner is a highly respected strategic marketing and business development leader with over 20 years of international experience. His extensive expertise lies in helping a variety of companies develop and execute sustainable growth strategies centered around advanced technologies and innovations. Currently, he spearheads the international marketing transformation initiatives at itsme Group, an independent technical provider valued at €230 million. This company specializes in providing a wide range of electrical and mechanical products, services, and solutions, with particular strength in the field of motion and control applications.
Gijs's career has included several key roles focused on Marketing, Business, and Product Management across global markets. In these positions, he has successfully led international teams while advising business leaders on effective vertical market strategies as well as comprehensive marketing and sales strategies. Moreover, he has crafted and implemented successful go-to-market plans that align with organizational goals and market demands. His leadership has been instrumental in helping various organizations navigate complexities in the global landscape, particularly in high-tech sectors.
Education and Achievements
To enhance his already impressive skill set, Gijs recently pursued advanced strategy training at prestigious institutions including INSEAD and IMD Business School. Here, he mastered techniques for responding effectively to digital disruptions in the business environment and led organizational change through the strategic use of digital technologies and innovative business models. These educational experiences have empowered him to drive significant improvements in business performance for his clients.
Gijs’s career achievements reflect his commitment to delivering sustainable competitive advantages for customers. He aims to improve market focus, align cross-functional teams, define product roadmap priorities, exploit pockets of growth, and manage commercial execution effectively. His proven track record is a testament to his ability to generate results and foster innovation in every project he undertakes.
Specialties
Gijs possesses a wealth of specialty areas which include:
- Creating and Implementing Business Strategies: Focused on technologies and innovations, he has a knack for understanding market needs and delivering tailored strategies that boost growth and engagement.
- International Team Leadership: With extensive experience developing and aligning diverse teams, Gijs fosters collaboration and drives performance across all levels of the organization.
- Defining and Executing Value-Based Marketing- and Sales Programs: His strategic approach ensures that marketing efforts align closely with customer value perception, thereby enhancing brand loyalty and market share.
- Developing and Driving Vertical Market Strategies: Gijs has successfully developed targeted strategies that address the specific needs and opportunities within various vertical markets, enhancing business relevance and engagement.
- Integrated Marketing Campaigns: He has hands-on experience in conceptualizing and implementing integrated marketing campaigns that drive awareness and revenue.
- Driving Change Projects: Gijs spearheads change management initiatives that help organizations adapt and thrive amidst fast-paced market changes and digital transformations.
- Development of Strong Customer and Stakeholder Relationships: Wisdom gained through years of experience has equipped Gijs with the interpersonal skills required to build and sustain highly beneficial relationships in commercial sectors.
Industry Experience
Gijs Werner's diverse experiences span several major global markets including but not limited to High Technology, Industrial Automation, Manufacturing, Machinery, Robotics, Energy, Automotive, Instrumentation, and Medical industries. His in-depth understanding of these fields enables him to provide insights that fuel business growth and innovation.
With a noteworthy career characterized by achievements in strategic initiatives, Gijs is dedicated to leveraging his expertise to support the next wave of innovations in various industries. His overarching goal is to help organizations achieve not only growth but sustainable growth that aligns with eco-friendly practices and technological advancement. Gijs continues to build on his knowledge and experience, mentoring others, and driving success in his current position while preparing for future challenges and opportunities in the ever-evolving landscape of international business.
