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Gilad Coppersmith

Experienced client leader - Singapore PR

Gilad Coppersmith is a digital marketing professional with extensive experience in media and international client management. He previously served as the International Client President for General Motors (GM) at Carat, where he was responsible for GM's media buying business across Asia, excluding China.1

Professional Background:

  • Most recently worked as Integrated Client President at Dentsu Singapore, leading APAC client relationships for Intel and Heineken2
  • Has over 19 years of industry experience, holding senior roles at multiple global media agencies including:
    • OMD in Canada
    • Starcom Worldwide in China
    • McCann Worldgroup
    • Universal McCann
    • PHD in London

Career Highlights: Coppersmith is known for his digital innovation expertise. When working with GM, he emphasized the importance of digital transformation, stating that "Digital is absolutely transforming the way people buy cars today".1 He has a strong focus on building regional teams and preparing organizations for future business directions.

Professional Philosophy: He has expressed a passion for working client-side and being close to the actual work, noting his "unashamed car fanaticism" as a motivation for career moves.1 Coppersmith appears to be particularly interested in digital strategies and innovative marketing approaches.

Highlights

May 22 · campaignasia.com
How to engage the multitasking viewer | Analysis - Campaign Asia
How to engage the multitasking viewer | Analysis - Campaign Asia
Feb 18 · campaignasia.com
Carat hires Mediabrands' Gilad Coppersmith to head international ...
Carat hires Mediabrands' Gilad Coppersmith to head international ...

Related Questions

What are some of Gilad Coppersmith's most notable achievements at dentsu international?
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What specific strategies has Gilad Coppersmith implemented for General Motors in Asia?
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Gilad Coppersmith
Gilad Coppersmith, photo 1
Gilad Coppersmith, photo 2
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Location

Singapore