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Gilles Grillot

Director Of Development - Direct insurance business at Aviva France

Gilles GRILLOT is the director of Aviva's direct insurance auto business in France. He is responsible for overseeing the company's digital transformation efforts in this area. Specifically, Grillot has been involved in implementing a new customer journey on Eurofil.com, Aviva's direct auto insurance website. Under his leadership, the platform has achieved significant improvements, including:

  • Simplified customer journey that leads twice as many clients to obtain quotes
  • Full online subscription process
  • Digital payment and signature capabilities through the customer's personal account
  • Elimination of documentation requirements for 20% of subscriptions, with a goal to reach 50%

Grillot has stated that the ultimate aim is to achieve "ask it never" - a state where customers no longer need to be asked questions during the insurance process.1

Highlights

Aviva accélère sa transformation digitale - L'Argus de l'assurance
Aviva accélère sa transformation digitale - L'Argus de l'assurance
Jan 1 · moffitt.org
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Related Questions

Quelles sont les principales innovations digitales introduites par Gilles Grillot à Aviva France?
Comment Gilles Grillot a-t-il contribué à la transformation digitale d'Aviva France?
Quels sont les défis auxquels Gilles Grillot a dû faire face dans son rôle à Aviva France?
Quelle est l'importance de la souscription full on line dans la stratégie de Gilles Grillot?
Comment Gilles Grillot utilise-t-il les données récoltées sur les réseaux sociaux pour adapter la démarche commerciale?
Gilles Grillot
Gilles Grillot, photo 1
Gilles Grillot, photo 2
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Location

Greater Paris Metropolitan Region