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Gina Casagrande

Director, Digital Experience Evangelism, Adobe Experience Cloud

Gina Casagrande is a seasoned professional with a wealth of experience in digital marketing, specializing in optimizing customer experiences.

With over 20 years in the industry, Gina is a leading expert in personalization, content velocity, A/B/N testing, and Behavioral Targeting optimizations, utilizing analytics-based decision-making to enhance customer interactions across various channels.

Her expertise spans areas such as storytelling, product strategy, product management, user experience design, analytics, performance-based marketing programs, branding, site and creative redesigns, personalization, and public speaking.

Gina has a background in political economy from the University of California, Berkeley, and has held key positions at Adobe, including Director of Digital Experience Evangelism, Principal Evangelist, Personalization Evangelist and Team Lead, and Principal Conversion Product Specialist.

She has worked with Adobe's top clients to realign their strategies, enhance personalization and optimization programs, utilize AI and ML targeting, shift towards customer-centric marketing, and boost ROI.

Gina has represented Adobe at various global speaking events and customer conferences, delivering product presentations on Adobe Experience Cloud applications and services.

Gina Casagrande
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Location

San Francisco, California, United States