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Gina Waldhorn

Innovation & Marketing Expert. Entrepreneur's 50 Most Daring Entrepreneurs 2017.

Gina Waldhorn is the Chief Operating Officer (COO) at Sports Innovation Lab, where she plays a pivotal role in developing data-driven strategies and insights for the sports industry. With a strong background in innovation and marketing, Waldhorn has been recognized as one of Entrepreneur's 50 Most Daring Entrepreneurs in 2017 and was named ADWEEK's 2024 Champion of Change.135

Her expertise lies in creating effective communications and performance strategies that leverage data to enhance audience engagement and marketing effectiveness. Waldhorn is based in Boca Raton, Florida, and has a significant presence on LinkedIn, where she shares insights related to sports data and marketing trends.124

Highlights

Apr 3 · linkedin

In 2008 I attended the very first IAB NewFronts. I was probably mostly there for the parties and to stuff sandwiches in my purse as a Media Planner at Carat, but beyond the booze and subs I recognized the immense buying power in the room. While the market has evolved and media continues to fragment, the NewFronts remain a powerful investment vehicle, with an estimated $12Billion to be committed at the UpFronts & NewFronts in 2024. Today the IAB released the 2024 NewFront schedule, and my company Sports Innovation Lab is on it. We're hosting the first ever NewFront dedicated to women's sports.

"Why host a NewFront just for women's sports?" I'll explain:

  1. Bringing Scale to the Long Tail. There are properties and publishers with engaging streaming and digital women's sports content, but alone they can't deliver the reach goals media buyers need to hit. Bringing this inventory together via Trailblazing Sports Group's Marketplace we can deliver the scale (and ease of buying) that's been missing.

  2. No more "support theater." Media & brand executives who show up to the NewFronts are there in a buy mindset. We love all the talk about supporting women's sports - that's important too!! - but the industry needs the Benjamins so let's fish where the fish are ready to BITE.

  3. The time is NOW. 12.3 MILLION VIEWERS. That's what the LSU v Iowa game achieved this week. The second highest watched BASKETBALL game - college or NBA - on ESPN since 2012. We thought about doing this two years ago (shoutout Brad Berens, Ph.D.!) but the market wasn't ready...it is now.

  4. Data. We've developed the best set of addressable sports audiences - backed by deterministic, transactional data - in the world. Our audiences sell more tickets, more merch, more subscriptions...and if we want any sector of the industry to use them first we want it to be women's sports, so its a core part of the NewFront

Oh, and we throw one hell of an event. Want to come? Request an invite here:https://lnkd.in/evJ9j4Bf #womenssportsclub #womenssports #newfronts #sportsdata

Related Questions

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Gina Waldhorn
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Location

New York, New York, United States