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Gintare Turauskaite
Performance Marketing Manager
Professional Background
Gintare Turauskaite is a highly skilled professional in the field of digital marketing and performance management, with an impressive career trajectory that reflects her dedication to excellence in international business and management. Currently serving as the Performance Marketing Manager at SumUp, Gintare utilizes her vast expertise in performance marketing to drive the company’s growth and enhance its digital presence. Her role involves developing data-driven strategies to optimize marketing efforts, improve customer engagement, and achieve measurable results in digital campaigns.
Before her current position, Gintare made significant contributions as the Digital Marketing Manager at Crealytics, where she honed her skills in utilizing analytics to enhance marketing strategies. Her experience as a Performance Marketing Executive at Latitude Digital Marketing further solidified her expertise in managing campaigns aimed at maximizing return on investment and improving overall performance.
Gintare began her professional journey as a Project Manager at Person Premier, where she collaborated with cross-functional teams to manage project deliverables and ensure client satisfaction. Her early career also includes a valuable stint as an IT Support Analyst at Barclays Investment Bank, which provided her with a strong foundation in technical problem solving and customer service. Demonstrating her multifaceted skill set, Gintare worked as an Activity Manager and Activity Leader at Concorde International, where she created and managed engaging programs for international students, showcasing her organizational and leadership abilities.
Education and Achievements
Gintare laid the groundwork for her successful career through a strong educational background. She earned her Bachelor's Degree in International Business, conducted in the English language, at the prestigious Vilnius University (Vilniaus universitetas). Here, she developed a solid understanding of global business dynamics and cross-cultural management.
Furthering her academic journey, Gintare pursued a Bachelor's Degree in International Business and Management at Rotterdam University of Applied Sciences. This international exposure enriched her knowledge further, allowing her to adapt to diverse business environments and enhancing her skill set tailored for the modern global marketplace. Through her education, Gintare not only gained theoretical knowledge but also practical insights that prepared her for the challenges of a rapidly changing business landscape.
Her academic performance has always been remarkable, having achieved an impressive 96% during her time at Varpas Gymnasium in Klaipėda, Lithuania, which demonstrates her strong work ethic and commitment to academic excellence. Gintare’s educational accomplishments reflect her determination and passion for learning, traits that have undoubtedly served her well throughout her career.
Achievements
Throughout her career, Gintare Turauskaite has achieved numerous milestones that underline her capability and potential in the marketing field. By adeptly managing and optimizing numerous campaigns in her roles, she has consistently delivered results, showcasing a strong understanding of performance marketing principles and techniques.
At SumUp, Gintare has been instrumental in enhancing the company’s marketing strategy, showcasing her ability to leverage data analytics to drive marketing decisions and foster business growth. Her strategic insight and analytical approach are key components of her success as a Performance Marketing Manager, where she effectively combines creativity with data-driven strategies to improve campaign performance.
Moreover, her previous experiences at Crealytics and Latitude Digital Marketing have not only refined her technical skills but also allowed her to establish a professional network within the industry, further enhancing her career trajectory.
Overall, Gintare Turauskaite’s diverse experience across various roles in project management and digital marketing, combined with her strong educational background, positions her as a prominent figure in the field of performance marketing. Her commitment to professional growth and her ability to adapt within the ever-evolving digital landscape make her an invaluable asset to any organization looking to enhance its marketing effectiveness.
