Sign In

Giorgi Khutsishvili

Director Data Strategy bei Publicis Media

Giorgi Khutsishvili is the Managing Partner for Data Strategy, Global Operations at Publicis Media, where he focuses on leveraging data-driven strategies to enhance advertising effectiveness in a rapidly evolving digital landscape. His expertise lies in navigating the challenges posed by privacy regulations and the decline of third-party cookies, which has prompted a shift towards innovative data solutions like the ID+ initiative by Zeotap, aimed at establishing universal marketing identities in a cookieless future.35

Professional Background

  • Current Role: Managing Partner Data Strategy, Global Operations at Publicis Media.
  • Previous Roles: He has held various positions within Publicis Media, including Project Manager and Business Process Manager, showcasing a progressive career in data strategy and operations.46
  • Education: He holds a Master of Science degree from Technische Hochschule Köln.6

Contributions and Insights

Khutsishvili has been vocal about the need for the digital advertising ecosystem to adapt to new privacy standards. He emphasizes the importance of focusing on zero-party data (data that customers willingly share) and developing a comprehensive view of consumers to drive effective marketing strategies.35 His recent comments highlight a commitment to innovation in response to industry shifts, particularly in relation to contextual advertising and audience modeling technologies.1

Online Presence

Giorgi Khutsishvili can be found on LinkedIn under the username gkhutsishvili, where he shares insights related to data strategy and digital marketing trends.2

Highlights

Apr 16 · globenewswire.com
Fyllo | Semasio Rebrands to Semasio, Launches - GlobeNewswire

Related Questions

What are Giorgi Khutsishvili's main responsibilities at Publicis Media?
How has Giorgi Khutsishvili contributed to the development of contextual targeting solutions?
What is the significance of Semasio's rebranding for Giorgi Khutsishvili's work?
How does Giorgi Khutsishvili's role at Publicis Media impact global operations?
What are the key features of Contextual PLUS according to Giorgi Khutsishvili?
Giorgi Khutsishvili
Giorgi Khutsishvili, photo 1
Giorgi Khutsishvili, photo 2
Add to my network

Location

Düsseldorf, North Rhine-Westphalia, Germany