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Giorgia Lupi
Partner at Pentagram I design with data
Giorgia Lupi is a prominent Italian information designer and a partner at Pentagram, a leading design firm based in New York. She is renowned for her innovative approach to data visualization, where she combines data and storytelling to create engaging visual narratives across various media. Her work aims to humanize data, making it more accessible and relatable, thereby enhancing understanding and appreciation of complex information.135
Education and Early Career
Lupi was born in 1981 in Modena, Italy. She graduated with a Master’s degree in Architecture from the Università di Ferrara and later earned her PhD in Design from the Politecnico di Milano, focusing on information mapping.34 In 2011, she co-founded Accurat, a design and research firm that specializes in data-driven design solutions.15
Achievements and Recognition
Since joining Pentagram in 2019, Lupi has worked with a diverse range of clients, including Google, IBM, and the United Nations. Her contributions have been recognized with numerous awards, including the National Design Award from the Cooper Hewitt Smithsonian Design Museum in 2022, making her the first data visualization practitioner to receive this honor in the communication design category.15 Additionally, she has published influential works such as Dear Data, which explores daily life through hand-drawn data visualizations, and Observe, Collect, Draw!, a guided journal for visual data collection.34
Public Speaking and Advocacy
Giorgia Lupi is also an accomplished public speaker; her TED Talks have garnered significant attention, emphasizing her humanistic approach to data. Her work has been featured in major publications like The New York Times and The Guardian, highlighting her impact on the fields of design and data visualization.45
Through her career, Lupi continues to advocate for "Data Humanism," a philosophy that seeks to reconnect data with human experiences and stories.25
Highlights
New ❤️ project out! Incredibly excited to have supported the amazing folks at @remissionbiome with the launch of their brand identity - it’s a project that is very dear to me, having been dealing with #longcovid for a long time.

