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Giorgia Morisetti

Digital Marketing | Data Driven Digital Strategy | SEO&ASO | Data Analysis&CRO

Giorgia Morisetti is a seasoned professional with a strong background in data-driven digital marketing strategies. She has a proven track record of optimizing B2B and B2C client acquisition through web and app channels. Giorgia specializes in creating data-driven media plans, implementing conversion rate optimization (CRO) strategies, and leading Martech projects to boost digital acquisition. Her expertise also lies in devising SEO and ASO strategies to maximize acquisition results. In addition, she has experience in strategically managing social media moderation to enhance brand presence.

During her consultancy period from 2017 to 2020, Giorgia focused on data analysis, web strategy development, and web digital transformation. She excelled in crafting enterprise-level content for various strategic business areas and played a key role in establishing new workflows and procedures. Her consultancy work also involved creating comprehensive business plans and effectively managing client relationships.

In her role from 2015 to 2017, Giorgia demonstrated her leadership skills by successfully coordinating and managing two teams dedicated to a major client. With a significant resource allocation, she ensured the smooth operation of both creative and editorial teams, showcasing her ability to handle complex team dynamics and tasks.

From 2011 to 2015, Giorgia served as a Team Performance - Account Manager, overseeing a diverse portfolio of more than 50 clients. Her primary focus was on driving performance metrics such as fan engagement, clicks, leads, sales, and downloads. She excelled in client management, digital and content strategy development, SEM & Display advertising, affiliate marketing, and social media advertising, highlighting her versatility and expertise across various digital marketing domains.

Giorgia Morisetti pursued her education in Chimica at the Università degli Studi di Milano, laying a solid foundation for her analytical and strategic skills in her professional career.

Giorgia Morisetti
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Location

Milan, Lombardy, Italy