Sign In

Gita Rebbapragada

Chief Marketing Officer, Funimation (Sony Pictures Television)

Gita Rebbapragada is currently the Chief Operating Officer (COO) of Crunchyroll, a division of Sony Pictures Entertainment.23 She was appointed to this position in September 2023, overseeing the anime streaming platform's strategy, planning, business and content operations, localization and dubbing, curation and programming, enterprise technology, and all marketing functions.2

Prior to becoming COO, Rebbapragada served as Crunchyroll's Chief Marketing Officer (CMO), where she led the global marketing unification of the SVOD service and oversaw marketing for several top-grossing anime films in the U.S. box office.2 She joined Funimation, which later merged with Crunchyroll under Sony Pictures Entertainment, in 2019.23

Rebbapragada's career includes executive roles at high-growth venture-backed startups such as TechStyle Fashion Group and Zipcar.2 She has a background in management consulting at L.E.K. Consulting and agency marketing roles at Young & Rubicam and Lot21 Inc.2

Her educational background includes a Bachelor of Arts from the University of Wisconsin-Madison and an MBA from Duke University's Fuqua School for Business.2

Under her leadership, Crunchyroll has expanded globally, integrating marketing organizations from both Crunchyroll and Funimation brands, and has been instrumental in the company's growth within the Sony Pictures Entertainment ecosystem.13

Highlights

Aug 9 · linkedin

Congratulations to the entire Crunchyroll team on crossing 15M subscribers! It is a pleasure to serve alongside such a passionate and hard-working group of people. Thank you for all you do.

Mar 9 · linkedin

Congratulations to all the nominees at the 2024 Crunchyroll Anime Awards and the team that worked so hard to make this show a night to remember. Hearing legendary composers Hiroyuki Sawano and Kohta Yamamoto perform their original composition live to open this event will be a lifelong memory.

Related Questions

What are Gita Rebbapragada's key achievements at Funimation?
How did Gita Rebbapragada contribute to the growth of Crunchyroll?
What strategies has Gita Rebbapragada implemented for marketing anime content?
What was Gita Rebbapragada's role at TechStyle Fashion Group?
How has Gita Rebbapragada's leadership style evolved across her career?
Gita Rebbapragada
Gita Rebbapragada, photo 1
Gita Rebbapragada, photo 2
Add to my network

Location

Los Angeles, California, United States