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Gita Rebbapragada

Chief Marketing Officer, Funimation (Sony Pictures Television)

Gita Rebbapragada is currently the Chief Operating Officer (COO) of Crunchyroll, a division of Sony Pictures Entertainment.23 She was appointed to this position in September 2023, overseeing the anime streaming platform's strategy, planning, business and content operations, localization and dubbing, curation and programming, enterprise technology, and all marketing functions.2

Prior to becoming COO, Rebbapragada served as Crunchyroll's Chief Marketing Officer (CMO), where she led the global marketing unification of the SVOD service and oversaw marketing for several top-grossing anime films in the U.S. box office.2 She joined Funimation, which later merged with Crunchyroll under Sony Pictures Entertainment, in 2019.23

Rebbapragada's career includes executive roles at high-growth venture-backed startups such as TechStyle Fashion Group and Zipcar.2 She has a background in management consulting at L.E.K. Consulting and agency marketing roles at Young & Rubicam and Lot21 Inc.2

Her educational background includes a Bachelor of Arts from the University of Wisconsin-Madison and an MBA from Duke University's Fuqua School for Business.2

Under her leadership, Crunchyroll has expanded globally, integrating marketing organizations from both Crunchyroll and Funimation brands, and has been instrumental in the company's growth within the Sony Pictures Entertainment ecosystem.13

Highlights

Sep 16 · adage.com
Gita Rebbapragada is growing Crunchyroll into an anime empire
Gita Rebbapragada is growing Crunchyroll into an anime empire
Jul 18 · asiasociety.org
Gita Rebbapragada - Asia Society
Gita Rebbapragada - Asia Society
May 9 · suzy.com
Breaking Storytelling Boundaries with Gita Rebbapragada, COO of ...
Breaking Storytelling Boundaries with Gita Rebbapragada, COO of ...
Aug 17 · thewrap.com
Crunchyroll's Gita Rebbapragada on Marketing and Managing
Crunchyroll's Gita Rebbapragada on Marketing and Managing
Mar 12 · en.wikipedia.org
Crunchyroll, LLC - Wikipedia

Related Questions

What are Gita Rebbapragada's key achievements at Funimation?
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Gita Rebbapragada
Gita Rebbapragada, photo 1
Gita Rebbapragada, photo 2
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Location

Los Angeles, California, United States