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Gonzalo Alonso

Vice President Digital Audio | Entravision Communications Corporation | MBA | BBA

Gonzalo Alonso is the Vice President of Digital Audio at Entravision Communications Corporation. He has a background in business administration, holding both an MBA and a BBA. His experience includes significant roles in digital audio and media, contributing to Entravision's growth in this sector. He is also associated with various professional organizations, indicating his active involvement in the industry.

In addition to his current role, Gonzalo has been recognized for his leadership capabilities and has participated in initiatives aimed at fostering emerging leaders within the community. His professional network reflects a commitment to advancing digital audio strategies and enhancing media engagement.

Highlights

Aug 23 · linkedin

Podcast Movement 2024 in Washington DC has recently concluded. We spent 4 great days with friends and colleagues discussing about business, monetization, distribution, content trends, and advertiser expectations in Podcasting and Digital Audio as a whole.

This is a brief summary of what I took away from the event and from networking in general. Oh, and we had a great time too :)

Monetization discussions highlighted diversifying revenue sources, including sponsorships, dynamic ads, direct subscriptions and premium content, with a strong focus on audience segmentation to maximize revenue.

Distribution centered on Podcast Search Optimization (PSO) and new tools to enhance listenability and global reach, promotion and to expanding to more platforms.

Content trends highlighted the shift towards more visual and interactive formats, integrating video and AI. But, do we tend to look at our screens while listening to any type of Digital Audio content? Usually, it allows listeners to engage in other activities simultaneously, but probably a new trend is coming.

And regarding what advertisers needs, will always be to increasingly looking for authentic, emotionally resonant content, with new analytics tools helping to measure ROI more effectively. The measurement and tracking of key performance indicators will remain a critical priority as the industry becomes more advanced and sophisticated.

Thank you to all our partners and everyone who gave us their attention. We look forward to seeing you all in Chicago for next year's Podcast Movement Evolution. #PM24

Aug 16 · linkedin

Are you going to Washington DC for Podcast Movement Evolutions next week?

It's a wonderful chance to reconnect with old friends and colleagues, forge new relationships in the industry, and immerse in everything podcasting and digital audio.

I'm excited to see you there 😀

#Podcasting #PodcastMovement #DigitalAudio Entravision Entravision US Media

Related Questions

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Gonzalo Alonso
Gonzalo Alonso, photo 1
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Location

Argentina