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Gonzalo Perez

Insights | Strategy I help brands make smarter decisions based on consumer and cultural insights.

Gonzalo Perez is a seasoned professional with expertise in market research, strategic planning, brand strategy, DEI strategy and insights, and consumer insights.

With a background in understanding cross-cultural consumers, Hispanic consumer research, youth research, urban culture consultation, advertising research, copy testing, media and entertainment, B2B research, usability research, and cultural strategy, Gonzalo has a well-rounded skill set.

He studied at Syracuse University and has held key positions in reputable organizations such as Kantar, MOTIVO INSIGHTS, LLC, MTV NETWORKS, MTV Tr3s, MTV, and The Bravo Group.

As a former Senior Director at Kantar, he has honed his skills in market research, while his role at MTV NETWORKS allowed him to delve into consumer insights within the media and entertainment industry.

Gonzalo's experience as an Owner at MOTIVO INSIGHTS, LLC showcases his entrepreneurial spirit and expertise in strategic planning and brand strategy.

His time at MTV Tr3s and MTV as Director of Research and Senior Account Executive further solidified his grasp on youth research, Hispanic consumer research, and advertising research.

Overall, Gonzalo Perez is a multifaceted professional with a wealth of knowledge in consumer behavior, market trends, and cultural insights.

Gonzalo Perez
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Location

Miami, Florida, United States