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Goran Milošević

Marketing Director | Digital Marketing | Turning Complex Product Features into Clear, Convincing Value Propositions That Sell

Goran Milošević is a marketing expert with a passion for soccer. He believes in the power of data-driven marketing and created the FANNECTOR platform to help soccer clubs monetize their digital fan engagement. With a Bachelor's degree in Business, Management, Marketing, and Sports Management from Hogeschool van Amsterdam, he has a wealth of knowledge and experience to bring to the table. In his role as Head of Marketing at Playtech BGT Sports, he honed his skills in understanding customer behavior, planning and executing marketing campaigns, and using data analytics to improve marketing strategies.

As the founder of FANNECTOR, Goran has combined his passion for soccer with his expertise in marketing and fan engagement. The platform is built on a "Connect, Collect, Capitalize" principle, enabling soccer clubs to connect with their fans, collect data on their engagement, and capitalize on that data to plan personalized digital marketing campaigns. Using AI algorithms and over 100 data points per fan, FANNECTOR can help soccer clubs maximize their marketing efforts and increase sales.

Overall, Goran brings a unique mix of marketing expertise and passion for soccer to his role as a founder and marketing leader. With FANNECTOR, he hopes to help soccer clubs around the world build stronger connections with their fans and drive greater success on and off the field.

Highlights

Aug 9 · linkedin

Noah Lyles was right: World Champions of WHAT?

Yesterday Serbia almost defeated the USA "Dream Team". A small country of approximately 7 million people with a basketball style which is focused on team play and sound fundamentals just fell short against the flashy NBA players from the US.

Funny how the narrative in the US media today is all about the "amazing comeback" however in my (humble) opinion there were two reasons for this comeback and they had nothing to do with the US: 1. The depth of the Serbian squad (Our 6 - 12 is not as good as the starting five) and 2. Nikola Jokic got in foul trouble.

Just imagine if Luka Doncic and Giannis Antetokounmpo played in the Serbian team then we would have won with 10 - 15 points difference. But that's all "what if" and I also do not want to be a sore loser so congratulations to the US team for advancing to the Final and I hope that Serbia thought you some humility. YES, you have the best LEAGUE in the world but that doesn't make you World Champions.

#PROUDTOBEASERBIAN

And to the Serbian team: SVAKA CAST LJUDI! Dali ste sve od sebe i ponosan/ponosni smo na vas! ❤️

Oct 12 · linkedin

I started a new job at Freeeway AG who is enabling companies to CONNECT & MONETIZE IoT products & services. I'm excited to start contributing to the IoT industry and work at an innovative company who is pushing the complete IoT industry forward!

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Goran Milošević
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Location

Vienna, Vienna, Austria