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Grace Carrick
VP, Advertising Partnerships at Midroll Media
Professional Background
Grace Carrick has established herself as a prominent figure in the advertising and media industry through her extensive expertise and dynamic leadership roles. Currently serving as the Vice President of Advertising Partnerships at Midroll Media, Grace plays a pivotal role in shaping the strategic direction of advertising initiatives. Her tenure at Midroll Media allows her to leverage her wealth of experience in media partnerships and sales strategy, driving revenue growth and fostering impactful relationships with clients.
Before her current role, Grace worked as the Executive Vice President of Sales and Strategy at Cadence13. In this capacity, she was instrumental in developing innovative strategies for monetizing audio content and expanding the company's market presence. Her leadership in sales and business development highlighted her exceptional ability to align organizational goals with customer needs, leading to successful outcomes in a rapidly evolving industry.
Grace also served as the Chief Executive Officer during her time at Self Imposed Employment Sabbatical, where she took a strategic break to explore entrepreneurial ventures and personal development opportunities. This experience enriched her understanding of business operations and further inspired her commitment to achieving excellence in the media sector.
Prior to her leadership roles in the media industry, Grace held several key positions at Westwood One, including Vice President of Sales and National Account Manager. Her early career as Manager of Affiliate Relations at Radio Today Entertainment laid the foundation for her extensive knowledge of the media landscape, allowing her to build valuable relationships and gain insights that would benefit her future endeavors.
Education and Achievements
Grace Carrick pursued her studies at Baruch College, where she gained the academic foundation necessary for her future career in media and advertising. Her educational background has equipped her with critical analytical skills and insights into market dynamics, which have been pivotal in her various leadership roles across the media space.
Throughout her career, Grace has demonstrated a commitment to continuous professional development and industry growth. Her ability to navigate changing market conditions and capitalize on emerging opportunities is a hallmark of her professional journey. As a respected leader, Grace has been recognized for her contributions to the media industry and for her ability to inspire the teams she leads to excel in highly competitive environments.
Notable Achievements
Grace Carrick's accomplishments in the media sector are numerous and speak to her dedication and proficiency in her field. During her tenure at Midroll Media, she has successfully developed and executed numerous advertising campaigns that have resonated with audiences and delivered exceptional results for clients. Her strategic vision has positioned the organization as a leader in podcast advertising and digital audio.
At Cadence13, Grace's innovative approach to sales strategy led to substantial revenue growth and market expansion, showcasing her ability to devise effective strategies that not only meet but exceed business objectives. Grace's leadership style is characterized by collaboration and empowerment, allowing her to cultivate a positive and productive work environment that encourages creativity and innovation.
Through her various roles, Grace has built a solid reputation for her exceptional negotiation skills and her ability to build enduring relationships with clients and partners alike. Her experiences span diverse aspects of sales and advertising, providing her with a holistic understanding of the media landscape and the nuances of consumer engagement.
As she continues to advance her career, Grace Carrick remains committed to leveraging her expertise to drive future innovations in advertising and media partnerships. Her journey is a testament to the power of resilience, adaptability, and an unwavering dedication to achieving excellence within the industry.
