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Grace Choi

Co-Founder & CEO at Mink

Grace Choi is an innovative entrepreneur and technology leader in the beauty industry. She is the Founder and CEO of Mink Beauty, a pioneering 3D printing company established in 2014 that aims to revolutionize cosmetics production.126

Professional Background:

  • Currently serves as the AR/XR Director + Content at TikTok (since January 2022)1
  • Founded Mink Beauty, a company that developed a 3D printer for creating custom makeup colors26
  • Invented a 3D makeup printer that allows users to print any color cosmetic from an internet image4

Education:

  • Master of Business Administration from Harvard Business School (2011-2013)13
  • Bachelor of Science from Cornell University (2001-2005)13

Key Achievements:

  • Cannes Lions Bronze Winner (2023)3
  • Featured in numerous media outlets including NBC, Forbes, Vogue, and TechCrunch15
  • Named in AdAge "Creativity 50" and Popular Science most innovative list (2020, 2022)3

Choi's mission goes beyond business, as she aims to address diversity issues in the beauty industry and empower young women through technology.4 Her innovative approach challenges traditional cosmetics production by enabling personalized, on-demand makeup creation.2

Highlights

Jun 29 · linkedin

As a judge for the for the 2024 Catalyst program, powered by Estée Lauder New Incubation Ventures and TikTok! I'm thrilled to announce that applications are now open at www.thecatalystsworld.com.

If you're an entrepreneur with a vision to transform the beauty industry, join THE CATALYSTS, the premier beauty incubator, and get the chance to win:

💰 Financial support 🧠 Elite mentorship 📈 Distribution assistance ...and much more!

🚀 Apply now at www.thecatalystsworld.com by August 4th. For more details, check out the video and website!

#JoinTheCatalysts #BeautyEntrepreneurs #BeautyInnovation #EsteeLauder #Startup #BeautyIncubator #BeautyStartup

https://lnkd.in/eRu-Njrb

Jul 2 · linkedin

Last week I won a bronze lion at Cannes Lions. A moment I will never, ever forget.

It is a great priviledge to be professional creative and I am incredibly grateful for this award. Thank you to the most incredible client Fenty Beauty, the Social & Influencer jury members and the Cannes Lions awards team 🙏💜

#augmentedreality #ar #beautytech #canneslions2023 #canneslions

Related Questions

What inspired Grace Choi to create Mink Beauty?
How has Grace Choi's role at TikTok influenced her work at Mink Beauty?
What are some of the major achievements of Mink Beauty under Grace Choi's leadership?
How does the Mink 3D makeup printer work?
What challenges has Grace Choi faced in the beauty and technology sectors?
Grace Choi
Grace Choi, photo 1
Grace Choi, photo 2
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Location

New York, New York