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Grace Ouma-Cabezas

I help mission-driven tech companies grow users sustainably | Founder @ GO & Co Growth Consulting

Grace Ouma-Cabezas is a seasoned digital marketing expert who heads a holistic growth marketing consultancy focused on assisting mission-driven tech companies overcome common growth challenges. With over 15 years of experience in digital marketing, Grace specializes in updating core messaging, optimizing user journeys, identifying new channels for growth, and establishing efficient marketing strategies. She has a special interest in supporting founders from underrepresented backgrounds who are creating impactful solutions. Grace's educational background includes a BA in English & Journalism from Rutgers University, a Semester Study Abroad Program in South African Literature & Mass Media Studies from the University of KwaZulu-Natal, an AAS in Fashion Marketing from Parsons School of Design, and a Certification in Teaching English as a Second or Foreign Language. Grace has held various roles in organizations such as Astia, BBG Ventures, Black Unicorn, Primary Venture Partners, and GO & Co Growth Consulting, where she has driven sustainable user growth for tech companies. She has also contributed to initiatives like the #HIREBLACK Initiative, demonstrating her commitment to diversity and inclusion. Grace's professional journey includes leadership positions at companies like theSkimm, Food52, Birchbox, GLAMSQUAD, and XO Group Inc., where she managed marketing, growth, and e-commerce strategies. With a wealth of experience across different sectors and roles, Grace brings a unique blend of expertise to her consultancy work.

Highlights

Sep 28 · Folio Magazine
2019 Folio: Top Women in Media Awards - Folio Magazine
Dec 20 · Digiday
How publishers are using Instagram to promote commerce content - Digiday
Grace Ouma-Cabezas
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Location

New York, New York, United States