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Graciela Benveniste

Innovating with Marketing. Building Strong Teams. Maximizing ROI.

Graciela Benveniste is a highly accomplished global marketing leader known for her expertise in leveraging media and technology to drive remarkable ROI for both B2C and B2B brands.

With a strong legacy of implementing innovative, data-driven marketing strategies, Graciela has successfully increased customer engagement and fostered unwavering brand loyalty.

Her exceptional ability to build and lead global teams from scratch underscores her deep passion and talent for nurturing talent and fostering growth within organizations.

As a seasoned advisor fluent in 'C-suite' dialogue, Graciela excels in establishing meaningful connections with senior stakeholders, driving innovation, spearheading change, and setting new benchmarks for her organizations.

Graciela holds a Master's degree in Media, Culture, and Communications from New York University, complemented by a Bachelor's degree in Marketing from The American College of Greece, Deree College.

Her extensive professional journey includes key roles such as Team Lead for Global Retirement Strategy, Global Head of Media & Audience Insights at BlackRock, VP of Digital Media, Video & Strategic Partnerships at L'Oréal, Global Account Director at Red Fuse Communications, and International Account Director at Wavemaker.

Prior to these leadership positions, Graciela honed her skills in roles such as Digital Account Manager and Media Research Manager at Wavemaker, as well as in positions at FOCUS BARI S.A. as a Media Research Executive and Manager.

Graciela Benveniste
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Location

New York, New York, United States