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Grady Laird

President, Co-founder of Grady's Cold Brew

Grady Laird is the President and Co-founder of Grady's Cold Brew, a company he started in 2011 that specializes in New Orleans-style cold brew coffee.12 As one of the pioneers in the cold brew coffee industry, Laird helped establish Grady's as one of the first companies to bottle cold-brewed iced coffee in the United States.2

Professional Background

Before founding Grady's Cold Brew, Laird had a diverse career in media and publishing:

  • He worked as a freelance production editor for several magazines, including GQ, Men's Vogue, Details, Harper's Bazaar, and Condé Nast Traveler.23
  • Laird wrote a grooming column for GQ.com called "Beauty Tested, Beast Approved".2

Education

Grady Laird holds a BA in Journalism with an emphasis in Advertising from the University of Missouri–Columbia.2

Entrepreneurial Journey

Laird started Grady's Cold Brew with about $10,000, initially selling cold brew at food markets like Brooklyn's Smorgasburg.1 The company has since grown significantly:

  • Grady's Cold Brew has generated $35 million in sales over the last decade with consistent year-over-year growth since 2011.2
  • The company's products are now sold throughout the United States and internationally, from small businesses to major retailers like Whole Foods and Walmart.1

Expertise and Recognition

Laird has become a sought-after expert in the cold brew coffee industry:

  • He has been featured in various media outlets, including NY1, Vice, Bon Appétit, New York Magazine, and Women's Health.2
  • In 2021, Grady's Cold Brew moved into a new 15,000 sq. ft. brewery in the Bronx.2

As a serial entrepreneur, Laird is passionate about bringing good ideas to fruition. He currently resides in Pelham, NY, with his two sons.2

Highlights

Jan 11 · dwightfunding.com
Founder Spotlight: Grady Laird - Dwight Funding
Founder Spotlight: Grady Laird - Dwight Funding
Jul 7 · PR Web
Grady's Cold Brew launches The Spouch, an all-in-one cold brew coffee pouch with a spout. The freshest and easiest way to cold brew! - PR Web
Jul 7 · Salamanca Press
Grady's Cold Brew launches The Spouch, an all-in-one cold brew coffee pouch with a spout. The freshest and easiest way to cold brew! - Salamanca Press
Jun 11 · podcasts.apple.com
Ep. 70: Talking About Gradys With Grady - Apple Podcasts
Apr 16 · abc7ny.com
Grady's Cold Brew in the Bronx makes cold brew affordable for ...

Related Questions

How did Grady Laird come up with the idea for Grady's Cold Brew?
What challenges did Grady Laird face when starting Grady's Cold Brew?
How did Grady's Cold Brew manage to be one of the first to bottle cold brew?
What inspired Grady Laird to transition from a career in journalism to entrepreneurship?
How has Grady's Cold Brew evolved since its inception in 2011?
Grady Laird
Grady Laird, photo 1
Grady Laird, photo 2
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Location

New York, New York, United States