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Graeme Switzer

Marketing Leader & Consultant | Strategy | Growth | Digital & Web3 | CRM & Loyalty

Graeme Switzer is a highly experienced and results-driven strategic marketer with a deep passion for growth, content, and marketing technology. With over 18 years of expertise in digital and growth marketing, he has excelled in both B2C and B2B industries. Graeme has a strong track record of elevating brands through top-tier communications standards, especially in regulated industries. His skills include building new digital channels, revamping websites, and boosting social media presence.

Throughout his career, Graeme Switzer has successfully engaged in personalized digital communications, driving exceptional market engagement in various sectors such as beverage alcohol, CPG, fintech, and cannabis. He has had the privilege of working with renowned brands like Nike, Molson Coors, and Aurora, delivering outstanding results through email marketing and analytics-driven strategies. Graeme is known for his ability to blend strategic vision with effective go-to-market tactics, showcasing his prowess as a thought leader and executor in the marketing realm.

Educationally, Graeme holds a Bachelor of Arts with Honors in Geography and History from Queen's University. Additionally, he pursued a Post Graduate diploma in Sport & Event Marketing at George Brown College. Throughout his professional journey, he has held pivotal roles in various organizations, including VP of Marketing Operations at Brand Driven Media Inc., Director of Marketing at The Sustainable Agave Company, Digital Marketing Manager at Aurora Cannabis Inc., and many other significant positions in leading companies.

Highlights

May 22 · linkedin

Delighted to announce that I’ve become a Member of the Board at Variety Ontario & Variety Village! I’m very happy to be able to help make sport in Ontario more inclusive to all children. One of my favourite adages learned from time at Nike is “if you have a body, you’re an athlete”, and I’m thrilled to help further that important message in the local community here in SE Toronto.

For anyone who wishes to support our mandate further, Variety has our annual Casino Night coming up on May 30 at Miller Tavern in Toronto. A link to purchase tickets is in the comments 👇

Jun 13 · linkedin

Thrilled to announce I’ve joined Brand Driven Media Inc. in a fractional capacity as VP, Marketing Operations. Brand Driven Media is a graphic design agency offering marketing creative, campaigns, signs, vinyl decals, plus a full range of digital marketing and advertising services. The agency is well-established in creating captivating physical assets. I have joined, in part, to help build out our digital and performance marketing capabilities.   Reach out to me today if you’re in need of any immediate assistance for creative or marketing challenges. And don’t be surprised if you hear from me shortly, either! You can reach me at [email protected] and find us at https://lnkd.in/gWyQzu3G #marketing #advertising #graphicdesign

Graeme Switzer
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Location

Toronto, Ontario, Canada