Suggestions
Graeme Thomas
CEO Igloo Media / The Placemakers
Professional Background
Graeme Thomas is an accomplished media professional with over two decades of experience in video production, content strategy, and corporate storytelling. As the founder and owner of Igloo Media, he has successfully positioned the company as Australia's first brand-as-broadcaster business. Under his leadership, Igloo Media has effectively helped clients harness the power of television and video content to enhance their brand narratives, engage audiences, and stand out in a competitive marketplace.
With an impressive portfolio, Graeme has produced, funded, and distributed a broad array of content, including 65 television programs, 80 in-flight features, and 300 video stories. His dedication to creating impactful video content has not gone unnoticed, earning him four prestigious content marketing awards, a testament to his innovative approach and commitment to excellence.
In addition to his role at Igloo Media, Graeme serves as the Executive Producer of "The Placemakers," a television and video series that showcases the intersection of creative development and thoughtful design in urban living. Since its debut on Australian television in 2017, the series has captivated audiences and will soon reach viewers across the Asia-Pacific region through the Discovery Networks and in-flight entertainment systems beginning in 2023.
Education and Achievements
Graeme's academic journey includes a Bachelor of Arts in Management from the University of South Australia, complemented by a formative education at Westminster School. His educational background laid the foundation for his successful career in media and advertising.
Before founding Igloo Media, Graeme spent 12 years working with leading multinational advertising agencies, where he honed his skills in brand strategy and storytelling, setting the stage for his future successes. His dedication to producing high-quality, native content has led to significant achievements, including collaborations with leading brands like Sunbeam, Breville, and Colliers International.
Graeme’s expertise spans various areas, including content strategy, factual storytelling, media distribution, and marketing management. His innovative concepts and ability to create resonant narratives have made him a sought-after figure in the new media landscape.
Notable Projects and Awards
Throughout his career, Graeme has been at the helm of numerous notable projects that have made a significant impact on the media landscape. Noteworthy credits include:
- Living Coffee: Recognized as Australia's first native television series, featuring 13 episodes that highlight the world of coffee while effectively promoting key brands like BMW and Sunbeam.
- Luxury Escapes: This series gained accolades, including a Mumbrella Gold Award in 2017, underscoring Graeme's skilled approach to brand storytelling and audience engagement.
- The Placemakers: The series, which has received critical acclaim, dives deep into how strategic development practices can enhance urban living, reflecting Graeme's commitment to making a positive difference through media.
- Breville Food Thinkers: This brand channel, exhibited on Qantas in-flight entertainment, received consecutive CMI awards in 2013 and 2014, showcasing Graeme's ability to create compelling content that resonates with audiences.
- Can It Be Cured and Travel Review: These projects for Tonic Health Media further highlight Graeme's versatility and ability to produce engaging content that informs and entertains.
Graeme Thomas represents the pinnacle of success in the field of corporate storytelling and media production. Through Igloo Media and his commitment to innovative content, he continues to shape the narrative landscape in Australia and beyond. His ability to create engaging and effective video content reflects a deep understanding of both the medium and the message, enabling brands to connect with audiences meaningfully.
For anyone looking to elevate their brand through thoughtful video production and strategic storytelling, Graeme Thomas is the exemplary professional to engage. His extensive background and proven success across multiple platforms position him as an industry leader, making collaboration with Igloo Media a pursuit worth exploring.
