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Graham Furlong

Helping technology companies connect with culture. - Tech Experience: Google, Microsoft, Lyft, Moonshot Factory, Mozilla.

Graham Furlong is a seasoned business, marketing, and innovation leader with a track record of driving growth for top brands like Google, Lyft, Microsoft, and Adidas.

With a blend of global experience in the U.S. and Europe, Graham brings a unique perspective to identifying opportunities for businesses and integrating technology with culture.

He successfully founded and led Made, a creative and technology studio, growing its revenue from $0 to $25 million within five years as President and Chief Strategy Officer.

Graham's accomplishments include inventing new products at Google, developing growth strategies at Lyft, and leading global marketing initiatives at Microsoft.

Currently, he provides consulting services in brand strategy, marketing, and product innovation to visionary leaders and entrepreneurs aiming to thrive in the new economy.

Graham's rich background encompasses roles at renowned organizations like JWT, WPP, and Google, showcasing his expertise in digital innovation and business insights.

He holds a strong educational foundation from the University Of Central Lancashire and Runshaw College, further enhancing his strategic acumen and industry knowledge.

Highlights

May 1 · linkedin

Apple AI, it's personal.

When AI is everywhere and everything, the most valuable AI tool will be the one that's uniquely yours. Modeled on you, by you, and for you. If Apple lands this proposition they will leapfrog the competition. And it looks like they're developing a hardware advantage to get there.

Over a year ago I wrote the below post predicting the role Apple will play in the AI race...


There will be many flavors of AI.

Microsoft = Productivity AI

Google = Life AI

Amazon = Shopping AI

Apple = Personal AI

The big tech platforms' AI advantage will come from their brand advantage. Google is all about helpfulness, so it makes sense that their AI will lean into everyday help. The narrative continues for Microsoft, ever since they put a PC on every desk their stronghold has been productivity and helping people do more.

Over time AI will become less about the technological tool and more about the role it plays for people.

The most intriguing in my mind will be Apple, they've been relatively silent on the AI front but it makes sense that their AI role will be deeply personal given their commitment to privacy - think health coaching, financial well-being, and even an AI model of the individual.

https://lnkd.in/gBzV-HiM

#ai #apple #brandstrategy #innovation #productinnovation

Apr 2 · linkedin

"Do BIG things to BIG things"

That mantra was frequently echoed across the leadership team when I worked with Microsoft.

And here we have one of the best demonstrations of it.

A $100 BILLION Stargate AI Supercomputer.

“Stargate” promises a quantum leap in AI’s computational landscape, aligning with visions of tackling humanity’s most daunting challenges through superintelligence.

Microsoft is doubling down on its AI advantage.

This way of operating reminds me of one of the core philosophies of the great investor Charlie Munger:

“The wise ones bet heavily when the world offers them that opportunity. They bet big when they have the odds. And the rest of the time, they don’t. It’s just that simple.”

There are times to sit things out.

And times when you're called to go all in.

The gift is knowing when to answer the call.

https://lnkd.in/gse6akkG

#ai #microsoft #strategy #innovationstrategy

Graham Furlong
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Location

Boulder, Colorado