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Graham Masser
Associate Director, Artist Services at The Orchard
Professional Background
Graham Masser has established himself as a significant figure in the world of music, dedicating his career to supporting and promoting artists across various genres. With a deep-rooted passion for music, Graham began his journey by co-founding the acclaimed band Bad Rabbits, which not only showcased his musical talents but also highlighted his abilities in artist management. Under the umbrella of Bad Records, the band's record label imprint, Graham successfully navigated the complexities of the music industry, gaining invaluable experience and a profound understanding of the intricacies behind artist development and promotion.
Currently, Graham holds the position of Associate Director of Artist Services at The Orchard, a well-respected division of Sony Music. In this vital role, he oversees a broad range of independent artists and labels, including notable names like Nina Nesbitt, Flatbush Zombies, and RuPaul. Graham effectively manages a diverse roster of multi-million-dollar acts, ensuring their music reaches audiences globally. His ability to foster relationships with independent labels and maximize their visibility within the music industry is a testament to his expertise and commitment to advancing artists' careers.
Throughout his career, Graham has had the privilege of collaborating with some of the most recognized names in music, working alongside multi-platinum and award-winning artists such as Lil Dicky, Lorde, MadeinTYO, and many others. His accomplishments are highlighted by numerous successful campaigns that have seen songs reach significant chart success and achieve platinum certifications.
Education and Achievements
Graham's educational background laid the foundation for his successful career in the music industry. He graduated with a Bachelor of Arts (B.A.) in Music Technology, with a minor in Music Business, from Northeastern University. This educational experience equipped him with both the technical skills and business acumen necessary to navigate the ever-evolving landscape of the music industry, making him an asset in various roles he has undertaken.
In terms of achievements, Graham's impact is evident through the numerous campaigns he has spearheaded. Some of the highlights include:
- Lil Dicky's hit "Freaky Friday," achieving 4x Platinum status while topping both Urban and Rhythmic Radio charts.
- MadeinTYO's tracks "Skateboard P" and "Ned Flanders," each achieving Platinum status and significant Urban Radio success.
- Russell Dickerson's single "Love You Like I Used To," which topped the Country Radio charts and was certified Platinum.
- Fantastic Negrito's acclaimed album "Have You Lost Your Mind Yet," which reached #1 on the Billboard Blues Album chart.
- The success of Bad Rabbits' debut album "American Love," which not only reached #1 on the R&B album charts but also made it into the top 10 of the Heatseekers chart.
These are just a few examples of Graham's contributions to the music industry, highlighting his dedication to artists and their career progression.
Achievements
Graham Masser has a remarkable track record of achievements in the music industry, showcasing his talent for artist management and promotion. His career is characterized by the following significant milestones:
- Platinum Record Certifications: Numerous artists have achieved Platinum status under Graham's guidance, indicating his proficiency in promoting their work effectively.
- Billboard Chart Success: His campaigns have led tracks to top the Billboard charts across various genres, marking his prowess in understanding market trends and audience engagement.
- Diverse Expertise: With experience ranging from digital marketing and promotion to artist management, Graham's multifaceted skill set allows him to adapt and thrive in different areas of the music industry.
- Recognition in the Industry: Graham's work has not gone unnoticed, earning accolades at various points in his career, which serve as testaments to his hard work and commitment to the arts.
- Unique Performance Experience: A highlight of Graham's artistic journey includes performing on the famed Arsenio Hall Show, showcasing not only his work behind the scenes but also his dedication as a performer.
In summary, Graham Masser stands out as a vibrant figure in the music scene, blending his passion for music with a wealth of experience in artist services and management. His ongoing commitment to nurturing talent and promoting musical artistry positions him as a leader in the industry, with a roster of achievements that speaks to his dedication and expertise. Whether through his career at The Orchard or previous endeavors, Graham's influence continues to shape the careers of many talented artists in the music landscape.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.