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Graham Page

Global Managing Director, Media analytics at Affectiva

Graham Page is the Global Managing Director of Media Analytics at Affectiva, a position he has held since August 2019.2 He is a highly experienced research innovator and leader in the field of marketing and advertising analytics, with a focus on applying Emotion AI technology to content, media testing, and customer experiences.12

Prior to joining Affectiva, Page had a long career at Kantar (formerly Millward Brown), where he held several senior positions, including:

  1. Managing Director, Offer & Innovation (2018-2019)
  2. Executive Vice-President, Head of Global Research Solutions (2014-2017)
  3. Executive Vice-President, Consumer Neuroscience Practice (2010-2014)

Page is known for pioneering the integration of biometric and behavioral measures in brand and advertising research on a global scale.1 He was one of the earliest adopters of Emotion AI in media and advertising, having worked with Affectiva for nearly a decade before joining the company.1

At Affectiva, Page leads the Media Analytics business unit, focusing on expanding the application of emotion analytics beyond advertising and media testing to other types of content and consumer experiences.1 He is responsible for the strategic direction of the Media Analytics division and helps businesses forge stronger connections with their customers through the use of Affectiva's emotion-sensing technology.2

Page studied Experimental Psychology at Oxford University from 1989 to 1992.2 He is a frequent conference speaker and author on topics such as brand and campaign effectiveness, neuromarketing, and the application of cognitive science to marketing issues.23

Highlights

Nov 17 · theorg.com
Graham Page - Global MD, Media Analytics at Affectiva | The Org
Graham Page - Global MD, Media Analytics at Affectiva | The Org
Oct 18 · martech.zone
Graham Page's Articles On Martech Zone |
Oct 3 · businesswire.com
Affectiva and Kantar Renew Long-Term Partnership to Advance ...
The revolution in audience attention measurement - Research World
Sep 30 · blog.affectiva.com
Back to the Future of Marketing and Advertising with Emotion AI - Blog
Back to the Future of Marketing and Advertising with Emotion AI - Blog
Sep 5 · businesswire.com
Affectiva Appoints Graham Page as New Global Managing Director ...
Affectiva Appoints Graham Page as New Global Managing Director ...

Related Questions

What are some of Graham Page's most notable achievements at Affectiva?
How has Graham Page's experience at Kantar influenced his approach at Affectiva?
What specific technologies does Affectiva use for media analytics?
How does Affectiva's Emotion AI differ from other AI applications in marketing?
What are the key challenges Graham Page has faced in his role at Affectiva?
Graham Page
Graham Page, photo 1
Graham Page, photo 2
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Location

Oxford, United Kingdom