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Grant Baldwin
I help speakers get booked & paid to speak | Founder and CEO at The Speaker Lab
Grant Baldwin is an accomplished professional speaker who has successfully earned over $2 million from 500+ paid engagements globally, ranging from workshops to keynotes for large audiences.
Despite beginning his speaking career without a network or following, Grant excelled without the aid of traditional booking agents or speaker bureaus.
In 2015, he established The Speaker Lab with a mission to empower aspiring speakers to secure consistent speaking engagements and attain payment through the SPEAK Framework™, focusing on the business aspect of speaking.
Grant Baldwin has previously served as the Founder and CEO of The Speaker Lab and as a Professional Speaker under his own name.
Highlights
This week, Grant sat down with Aaron Walker, aka Big A, to talk about how to build a life of significance outside of what you do. Grant often says, “who you are is more important than what you do,” and this episode really hits on that. As driven people, it’s easy to get caught up in the outcomes, the money, and the success, but it’s important to be intentional about curating relationships that will enrich your life and make it mean more.
"Do an evaluation, like, what gives me energy? What are the things that only I can do? Because when they are taking energy, you've only got so much bandwidth, there's only so much determination you can pull from, and you're going to crash and hit the wall, which I've done a couple of times I'm not proud of, but I had to take months off for a period of time because I'm such a hard charger and I want to accomplish, I want to go, but I'm like, you know what? I can't do that. So now what we've done is devised a plan and a strategy. I'm going to work within this framework. I'm going to work this many hours, and whatever I can get done, I'm going to get done.”
In this episode, Grant and Big A talk about: 00:00 Who Big A is and his story. 05:45 Success is fantastic, but how do you balance it with significance? 08:04 Why boundaries and accountability are important. 09:55 The importance of delegation. 14:43 Optimizing for success at work and at home. 16:44 How to develop better relationships with the people that matter. 22:41 What does it look like to create boundaries when delegation isn’t possible? 25:23 Embracing commitment to your people before your work. 26:37 How speaking fits into Big A’s life and time commitments. 31:43 Big A’s mastermind group 34:07 How to find quality accountability partners for your life.
Listen to this episode wherever listen to The Speaker Lab podcast.
This week, I sat down with Jake Thompson, a speaker, author, and one of our amazing facilitators here at The Speaker Lab, to discuss how he's scaled his business and income. Jake's been on a few other episodes, so check out episodes 205 and 412 and then tune back in here.
"Throw out the hundreds and throw out the zeros and look at the medium. What did the person who booked you say, and are they willing to put their reputation on the line and do a testimonial referral? Because if they are, then you delivered, but if you didn't, you're probably going to get crickets from them, even if the "audience" loved you."
In this episode, Grant and Jake dig into: 00:00 Jake's background and story to here. 06:19 How to find your mentors. 09:30 Building community for growth. 11:29 Focus areas to allow you to win as a speaker. 14:41 Why following up and following through will set you apart. 18:38 Finding the confidence to raise prices. 21:20 Jake's mindset on pricing and fees. 24:19 Preparing to show up better than influencers in the space. 26:58 What questions should you ask to guide your business? 31:10 Jake's next phase in business. 34:25 Why it's important to sell and outcome, not a package.
Check it out wherever you get your podcasts!
