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Grant McCracken

Cultural Anthropologist | Ethnographer | Author | Speaker | Founder of The Griff & Culturematic, LLC | Cat Lover

Grant McCracken is a cultural anthropologist and author with a PhD from the University of Chicago.13 He is a co-founder of the Artisanal Economies Project, which focuses on small-scale, handmade, and capital-unintensive enterprises like beekeeping, local bakeries, and farmer's markets.2

McCracken has authored 14 books, including "The New Honor Code" and "The Return of the Artisan".1 He has taught at prestigious institutions such as Harvard, University of Cambridge, and MIT.1 As a consultant, he has worked with major companies and organizations including Google, Ford Foundation, Netflix, Sony, and the White House.1

McCracken is known for his work on culture and commerce, having founded the Institute of Contemporary Culture at the Royal Ontario Museum.3 He is also credited with inventing "The Griff," an early warning system for social and cultural change.1

His expertise has been recognized in various ways, including winning the Silver Anvil Award from the Public Relations Society of America for his work with Netflix.1 Malcolm Gladwell has described McCracken's work as "brilliant".1

Highlights

Sep 4 · The Guardian
The US artisan revolution: how the simple life came in from the margins - The Guardian
Sep 4 · The Guardian
The US artisan revolution: how the simple life came in from the margins - The Guardian
The US artisan revolution: how the simple life came in from the margins - The Guardian

Related Questions

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Grant McCracken
Grant McCracken, photo 1
Grant McCracken, photo 2
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Location

New York City Metropolitan Area