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Grant Paterson

Head of Gaming at Prism Sport & Entertainment and Wunderman Thompson

Grant Paterson is a prominent figure in the gaming and esports industry, currently serving as the Head of Gaming & Esports at Prism Sport + Entertainment, which is part of Wunderman Thompson.24 In this role, he leads the Gaming & Esports team, helping major global brands such as KitKat, Hero, UNICEF, and Coca-Cola develop and implement strategies to engage with the gaming community.3

Professional Experience

Paterson's expertise lies in pioneering new approaches for brands to interact with the gaming universe across the Wunderman Thompson network.4 His work involves:

  • Developing strategic recommendations for clients exploring esports opportunities
  • Providing insights on the gaming and esports landscape
  • Guiding brands on how to effectively engage with gaming audiences

Industry Influence

Paterson is recognized as an authority in the gaming and esports sector. His opinions are sought after by industry publications, and he often provides commentary on market trends and brand strategies within the gaming space.1 For instance, he has been quoted in articles discussing the challenges faced by esports organizations like FaZe Clan and their impact on brand partnerships.

Thought Leadership

As part of his role, Paterson contributes to industry discussions and shares insights on gaming and metaverse trends. He has been known to post his thoughts on professional networking platforms, demonstrating his engagement with emerging technologies and their impact on the gaming industry.5

Grant Paterson's LinkedIn profile can be found under the username grant-paterson-640b4059, where more details about his professional background and current role at Prism Sport + Entertainment may be available.

Highlights

Jan 18 · linkedin

Chuffed to be doing my first awards jury for the lovely folks at The One Club for Creativity and The One Show 2023. Brilliant to see awards shows embracing Gaming properly. Deadline is Jan 27th for submissions.

Thanks Prism Sport + Entertainment and Wunderman Thompson for the nomination.

#OSAwards #OneShow50 #WhatsYourOne #theoneclubforcreativity

Aug 30 · linkedin

Teeny wee bit on virtual regulation for Creativepool. Big topic that doesn't get much attention but important to consider for brands and businesses. Prism Sport + Entertainment Wunderman Thompson

Related Questions

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Grant Paterson
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Location

London, England, United Kingdom