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Grayson White

Founder & Director at Cherry

Grayson White, Founder & Director at Cherry

Grayson White is the founder and director of Cherry, a leading trading card company based in Melbourne, Australia. Here are some key facts about him:

  • Born in Tasmania, he grew up in the small town of Molesworth surrounded by thoroughbred racehorses.1

  • Moved to Melbourne in his late 20s during the Global Financial Crisis and started building websites in a basement.1

  • Founded Cherry in 2009 with his wife Renee, which has grown to become Australia's biggest trading card website.1

  • Cherry provides trading card collectors worldwide with daily insights, live unboxings, and genuine products from major brands like Panini, Pokémon, Yu-Gi-Oh!, and Magic.1

  • In 2014, White nearly walked away from the business after a tough year of product releases and an uninspiring National Sports Card Convention in the US.2 However, he persevered and Cherry has since become a hobby powerhouse.

  • Cherry was named the 2022 International Card Shop of the Year by Beckett.1

  • White is considered one of the most respected voices in the hobby, with Cherry's nearly 25,000 Instagram followers enjoying his videos chatting about cards.2

  • Prior to Cherry, White had various roles including Business Manager at Flowerdale Farm, Owner & Creative Director at Grey Sun Design, and Racing Steward for the Tasmanian government.1

So in summary, Grayson White is the driving force behind Cherry's success in bringing the excitement of collecting trading cards to a global audience through innovative digital and traditional retail channels.12

Highlights

Feb 11 · linkedin

Finish the story.

Sport & life are rarely so accomodating that against the odds we achieve the thing as the crowd cheer and the credits roll, but yesterday, yesterday was perfect.

I grew up watching dad win stakes races and lost count of how many Thomas Lyons cups he won (he has a record, maybe seven, but the internet doesn’t go back that far). Yesterday, as dad prepares to hang up the binoculars, he defied the odds and trained the winner one last time!

This time the victory felt bigger! Perhaps it was the theatre of it? A tried horse that was sent to Tasmania looking for easier competition not stars. A full-house celebrating Tasmania’s biggest race-day as the stage and a trainer who hadn’t tasted success for almost two decades in the very race that had been so fruitful to him.

But it wasn’t those things. Sitting in the front row of the theatre was my daughter Eva. She, for the first time, got to see what her poppy does best. See what those beautiful animals, when treated well and prepared immaculately, can make you feel. See what I saw, how I saw it, for all those formative years.

I’m old enough now to realise that many are not afforded such moments. Their stories are left with blank pages, awful twists, some don’t even get a few kind chapters to start with.

I’m so lucky to have my family. Eva is so lucky to have seen her pop cook and Dad, or poppy, well, he’s so lucky to go out of racing the way he came in, punching the air.

To finish his story or a least a big chapter of it.

To inspire her story as it did mine.

Thank you Just a Tribute (the horse) and to everyone who has been a part of this story I am so grateful.

*I should point out dad didn’t retire albeit the finish line is in sight.

Jan 15 · linkedin

Enjoyed talking past, present & future for trading cards in the land down under with the Coach!

Wanna listen? Click below! ⬇️

https://lnkd.in/gvdT7qCH

🙏🏻

Related Questions

What inspired Grayson White to start Cherry Collectables?
How did Grayson White transition from horse racing to trading cards?
What challenges did Grayson White face when starting Cherry Collectables?
How has Cherry Collectables evolved since its inception?
What makes Cherry Collectables stand out in the trading card market?
Grayson White
Grayson White, photo 1
Grayson White, photo 2
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Experience

Director at Cherry (January 2009 - Present)
Business Manager at Flowerdale Farm (May 2014 - August 2015), Owner & Creative Director at Grey Sun Design (September 2012 - November 2014), Business Manager at Butler Market Gardens (January 2011 - M at Department Industry, Energy & Resources (DIER) (March 2005 - December 2007)

Education

Bachelor of Science (B.Sc.) in Psychology & Zoology from University of Tasmania (1998 - 2000), Pre-Tertiary Studies at Guilford Young College (1997 - 1998), High School at St Virgil's College (1993 -

Location

Greater Melbourne Area