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Grazziani Colombo
Digital Media, Performance & Data and Business Intelligence Director
Grazziani Colombo is a seasoned professional with a strong background in digital media, business intelligence, and data analysis.
He has a proven track record of leading teams and implementing strategies that drive real and perceptual changes in client businesses.
With a focus on performance and data-driven mindset, Grazziani has excelled in areas such as digital channels, user experience, social media, and innovation.
His role in creating and developing Business & Data Intelligence (BI) and Digital Performance areas has yielded successful outcomes and profitability for the agency.
Grazziani's expertise extends to commerce strategy, where he excels in performance strategy, analysis, and consultancy for clients, emphasizing profitability and efficiency.
He has been instrumental in the success of ShopFácil, a marketplace of the Bradesco group, achieving a remarkable ROAS above 20x through cutting-edge strategies and technologies.
Grazziani's involvement in the development of performance strategies for Bradesco and his leadership role in the agency's team showcases his strong industry knowledge and strategic acumen.
Driven by a passion for using strategies to address societal challenges, Grazziani explores various transformation aspects in digital media, focusing on performance, social impact, innovation, and data intelligence.
His extensive capabilities include digital strategic planning, KPI planning, SEM strategy, business growth, commerce strategy, team leadership, digital campaign analysis, and UX insights for digital performance.
Education-wise, Grazziani holds degrees from reputable institutions like Miami Ad School, Escola Superior de Propaganda e Marketing, PUC-SP, and Universidade Braz Cubas.
Professionally, he has held key positions such as Digital Media, Performance & Data and Business Intelligence Director at One Digital and Strategic Planning Manager, Information Architect at the same organization.
Prior to that, he has also gained experience as a Consultant at Target Engenharia e Consultoria, Co-Founder at Th1nkee Design e Tecnologia, and as a Marketing Intern at Telefônica Empresas.
