Suggestions
Greg Blazewicz
Salesmanago Founder & Board Member, Entrepreneur, Advisor, Investor.
Greg Blazewicz is an entrepreneur with over 20 years of experience in marketing and management.3 He is the founder of SALESmanago, an AI Commerce Growth Platform, where he served as CEO for many years.31 In April 2024, after 13 years of committed leadership, Blazewicz transitioned to a non-operational role as Advisory Board Member, tasked with leading the company's M&A efforts.12
Blazewicz's career in marketing began in agencies in New York and London.4 His professional experience includes:
- Marketing Intern at TMP Worldwide in Warsaw (1997-1998)
- Marketing Specialist at Connors Communications in London (1998-1999)
- Marketing Specialist at Shore Fire Media in New York City (1999-2000)
- Marketing & PR Director at Comarch (2000-2006)
- Chief Executive Officer at INTERIA.PL (2006-2008)
- Founder and CEO of SALESmanago (2011-2024)3
Under Blazewicz's leadership, SALESmanago grew to become a leading no-code CDP & Marketing Automation platform, serving over 2,000 small and mid-sized businesses worldwide, as well as top brands like Starbucks, Vodafone, and Lacoste.1 His entrepreneurial success was recognized with the Entrepreneur of the Year Award.5
Blazewicz is known for his expertise in digital marketing and his ability to scale tech companies. He is now focused on advisory roles and investment opportunities in the marketing technology sector.12
Highlights
In case you haven’t come across this yet 🤙
- McKinsey separates GenAI from Applied AI (predictive analytics, machine learning) in its latest (nicely built) report on tech trends.
https://lnkd.in/d-rzW-AZ
- RCS will replace SMS with 66% of online retailers using SMS / Text messaging and expect more from this channel
https://lnkd.in/dTXeb455
- Average consumer checks their phone 155 times per day and 70% of consumers opt in for brand SMS comms. this explains why this channel is getting more and more exciting
https://lnkd.in/dMgX_Fdg
- Third Party Cookies are here to stay. Google will not deprecate them. But it doesn't matter anyway in 2024
https://lnkd.in/dtZfV5h7
- Composability is not just a buzzword: 51% of decision makers think that API is very important when choosing martech software and 23% think it’s important. Martech APIs will become crucial for the deployment of AI Agents
https://lnkd.in/dsCZc-qj
Still most of CDPs have disappointing packaged connectors https://lnkd.in/dXGQYh7x
Marketers should care about Data warehouses https://lnkd.in/drdaEJv2
Convergence of Martech and Adtech is accelerating. Big trend now that will affect both industries and in a couple of years they might become one market. (And remember not so long ago we would ardently explain to folks around what the differences between those two are)
- AdTech being deprived of 3rd party cookies moves into First Party Data. A realm previously reserved for Martech Companies.
- From Open Internet they move to the so called “Logged In Internet”
- Open Internet is getting into trouble. Media Subscriptions, Premium Internet, Walled Gardens also will become less interesting.
- With First Party Data becoming so important the right usage of this data will require hosting them somewhere else than the mix of various SaaS Solutions.
- What’s driving Martech and Adtech Convergence is the cloud in general, data clouds such as Snowlake, enabling much easier cleaning and matching of data (Clean Rooms)
- interesting new personalization opportunities will appear as a result but to achieve this there should be more alignment between Marketing, Advertising, Data and R&D teams.
- Lot’s of convergence points: Audiences, Customer Journeys, Analytics / Attribution MADTech appears as a result of this (a term coined by David Raab some time ago)
- Building your martech stack ready for the future will become even harder
#martech #adtech #madtech
Readings:
https://lnkd.in/d9myZs8h
https://lnkd.in/dfaGp4U8
https://lnkd.in/dXmagFRb
https://lnkd.in/daYR8Jru
https://lnkd.in/djGQbWRm
