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Greg Buell

Senior Director @ Profiles by Kantar | Marketing Research & Strategy

Greg Buell is a seasoned professional with over 20 years of experience in sales, business development, and marketing strategy in the media and entertainment industry.

Currently serving as the senior director of growth and strategy at Profiles by Kantar, Greg specializes in helping market research clients navigate consumer insights and develop effective marketing strategies and creative campaigns.

He leverages his expertise in AI/ML and audience demand to analyze a vast ecosystem of 170m+ compliant panelists across 130 global markets, including consumers, B2B audiences, healthcare professionals, patients, and non-survey-based data connections.

With a Bachelor's Degree in Psychology from Loyola Marymount University, Greg is passionate about utilizing data-driven and innovative solutions to help clients understand and connect with their audiences, aligning with consumer desires and preferences.

Throughout his career, Greg has held various leadership roles, including Head of Sales at Audience Demand Plus, Director of Accounts at Fanthropology, VP Sales at Vault Analytics, and Director of West Coast Sales at Fizziology.

His diverse experience also includes roles such as Social Media Strategist at EMMAnalysis, West Coast Regional Sales Manager at New Media Strategies, VP Business Development at MarketTools and Harris Interactive, and Electronic Media Sales Manager at The Hollywood Reporter.

Greg Buell's professional journey culminated in his appointment as the General Sales Manager for Variety.com at Variety, showcasing his extensive industry knowledge, strategic acumen, and ability to drive growth and profitability in dynamic market settings.

Highlights

Aug 12 · linkedin

Saved my seat for this exclusive webinar! Join us for the unveiling of Kantar Profiles’ latest community report on Media and Entertainment. Dive into global audience trends navigating the evolving media landscape - from Smart TVs to podcasts, virtual reality, and streaming services. Gain insights on key trends, audience behaviors, and the impact of tech advancements on media consumption. Discover findings from 10 markets, including the US, UK, Germany, France, and more. Explore results from innovative empathetic survey techniques, offering deeper consumer insights. Save your seat today! #Media #Entertainment #Webinar #KantarProfiles

Aug 12 · linkedin

“think like marketers, but act like creators,” TikTok is providing a way for them to step directly inside fan communities, while receiving an analytics dashboard with insights into the studios’ chosen fandoms so they can better understand how to activate around their film or series.

Greg Buell
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Location

Los Angeles, California, United States